- Subject index
The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.
Chapter 38: Co-Opetition: Promises and Challenges
Co-Opetition: Promises and Challenges
Co-opetition refers to simultaneous cooperation and competition between different individual or organizational actors. In this chapter, we focus on companies or firms and their co-opetition strategy, that is, the ways in which firms simultaneously compete and cooperate in order to create and pursue current and future advantages for themselves. Traditionally, firms either collaborated or competed with each other rather than doing both at the same time with the same firms. The emergence of co-opetition has changed that and brought intriguing promises as well as challenges to firms. Business examples of co-opetition abound. As early as 1976, major Japanese semiconductor and electronic firms—Fujitsu, Hitachi, Mitsubishi Electric, NEC, and Toshiba—collaborated in the Very Large-Scale Integrated (VLSI) Technology Research Project. Recent ...