- Subject index
The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.
Chapter 33: New Product and Service Development in Strategic Alliances
More and more companies are turning to strategic alliances for their new product and service development projects. The number of new research and development (R&D) relationships created each year increased around 50 times from 1960 to 1998 (Hagedoorn, 2002). Participating in development alliances yields many benefits for a company including increasing its innovation rate (Stuart, 2000) and facilitating its initial public stock offering (Powell, Koput, & Smith-Doerr, 1996). At the same time, these alliances have complex managerial problems such as controlling the leakage of technical knowledge, valuing the partner's contributions of technical knowledge, and coordinating joint activities.
Most research has dealt with bilateral development alliances or those between ...