- Subject index
The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.
Chapter 24: Language Issues in Multinational Management
Language Issues in Multinational Management
In today's world of globalization, many firms operate internationally. When doing business across national borders, people are confronted with language and cultural differences. Language and culture are closely intertwined. Each language is a window into a specific view of life and a general frame of reference that is culturally bound to its speakers. Thus, learning a foreign language offers a way of understanding and appreciating a new culture. From a language perspective, there are homogeneous and heterogeneous nation states in the world with several official or major languages in use such as Belgium, Finland, or India. For speakers of minority languages such as Swedish-speaking Finns, for example, language tends to be the basis of personal identity. ...