• Summary
  • Contents
  • Subject index

The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.

Winning in Asia
Winning in Asia

Between 2001 and 2006, Asia's economies accounted for over half the world's growth in gross domestic product (GDP). During this period, the United States contributed 19% of the total increase in global GDP; Asia's contribution was 21% (Economist, 2006). But even these statistics understate Asia's real importance in the world economy because current exchange rates do not take into account the fact that a dollar buys much more in most Asian countries than it would in America or Europe. Measured in purchasing power (PPP) terms, Asia would look even more important as a growth engine.

It is hardly surprising, therefore, that companies headquartered in developed markets, where economic growth is no more than 3% or 4% in boom times and zero ...

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