• Summary
  • Contents
  • Subject index

With escalating healthcare costs, changes to the regulatory control on pharmaceutical industries and the inevitable adjustments made in policies and investment in healthcare there is enormous interest in the commercial as well as the scientific aspects of today's healthcare industry.

The SAGE Handbook of Healthcare provides an authoritative analysis of the current (and anticipated) developments in the global healthcare industries. Providing a unique perspective that interfaces between the science and business aspects, it combines information on the latest scientific developments with applied, commercial business data from the global marketplace.

The Handbook focuses on the aspects of paramount importance in the healthcare sector: Pharmacoeconomics; Pharmacogenomics; Therapeutics; Diagnostics

Areas covered include: The role of nanotechnology, genomics and cell therapy in medicine; Diagnostics; Biomarkers and technological advances; Case studies in oncology ...

The Role of Pharmacogenomics in Personalized Medicine
The role of pharmacogenomics in personalized medicine
The Personalization of Medicine

In the 21st century, personalized medicine is a growing trend. The pharmaceutical industry is very gradually moving away from the blockbuster model of drug development, which is based on the theory that “one drug treats most patients most of the time,” to a model whereby medicines are designed to treat the specific patient, not the population as a whole. Pharmaceutical companies that are able to navigate the path from the blockbuster to the personalized medicine model of drug development will become early leaders in this new era of medicine.

Several new technologies will facilitate the development of personalized medicine; key among them is pharmacogenomics, which determines how genomic variations in ...

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