• Summary
  • Contents
  • Subject index

With escalating healthcare costs, changes to the regulatory control on pharmaceutical industries and the inevitable adjustments made in policies and investment in healthcare there is enormous interest in the commercial as well as the scientific aspects of today's healthcare industry.

The SAGE Handbook of Healthcare provides an authoritative analysis of the current (and anticipated) developments in the global healthcare industries. Providing a unique perspective that interfaces between the science and business aspects, it combines information on the latest scientific developments with applied, commercial business data from the global marketplace.

The Handbook focuses on the aspects of paramount importance in the healthcare sector: Pharmacoeconomics; Pharmacogenomics; Therapeutics; Diagnostics

Areas covered include: The role of nanotechnology, genomics and cell therapy in medicine; Diagnostics; Biomarkers and technological advances; Case studies in oncology ...

Pharmaceutical Pricing, Reimbursement, and Prescribing in Italy
Pharmaceutical pricing, reimbursement, and prescribing in Italy
Introduction

The Italian pharmaceutical market is the fourth largest in Europe and the sixth largest in the world. Steady growth in the second half of the 1990s lifted the Italian market to third place in Europe and fifth place in the world. As recently as 2001, pharmaceutical sales grew by 32%.

These trends may suggest that the pharmaceutical market in Italy is a favorable environment for drug companies. However, pharmaceutical manufacturers face many challenges in doing business in Italy. The government exercises strict control over drug prices, uses a wide range of cost-containment measures to curb spending, and is now taking greater account of pharmacoeconomic data than in the past. Public expenditures on prescription ...

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