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Rick H. Hoyle & Jorgianne Civey Robinson

In: The SAGE Handbook of Methods in Social Psychology

Chapter 10: Mediated and Moderated Effects in Social Psychological Research: Measurement, Design, and Analysis Issues

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Mediated and Moderated Effects in Social Psychological Research: Measurement, Design, and Analysis Issues
Mediated and moderated effects in social psychological research: Measurement, design, and analysis issues

The most rudimentary research questions in social psychology concern the direct and unqualified association between two constructs. Classic examples are, Does behavior reflect attitudes? and Does similarity breed attraction? Although such ...

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