Summary
Contents
Subject index
This is a comprehensive, scholarly, up-to-date survey of the field of social psychology for the new millennium - a single volume Handbook containing 23 chapters by leading researchers from around the world. It is a state of the art text with an eye to the future, in which rich integrative chapters are thorough analytic reviews. The chapters fall into 5 sections that reflect the scope of social psychology as a global scientific endeavour - history and nature of social psychology, individual processes, interpersonal processes, processes within groups, and intergroup processes and society. The book is edited by Michael Hogg and Joel Cooper, with Dominic Abrams, Elliot Aronson, and Shelley Taylor acting as advisory editors.
Altruism and Helping Behavior
Altruism and Helping Behavior
Introduction
Why do we help others – when we do? The majority view in psychology (and Western thought) has long been that everything we do for others, no matter how noble, is directed toward the ultimate goal of self-benefit. This view is called universal egoism. A minority view is that even though helping is often motivated by self-benefit, under certain circumstances humans are also capable of altruism – of seeking another person's benefit as an ultimate goal. Social psychologists have entered this egoism-altruism debate, conducting experiments designed to test the competing views. Results of these experiments may surprise you. So may the implications.
We humans spend much of our time and energy helping others. We stay ...
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