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The Handbook of Theories of Social Psychology is an essential resource for researchers and students of social psychology and related disciplines.

A Theory of Impulse and Reflection
A theory of impulse and reflection
FritzStrack and RolandDeutsch

The aim of the present chapter is to outline our theory of the dual determination of human behavior (Strack and Deutsch, 2004) in a larger context. Specifically, we attempt to demonstrate that impulse and reflection have long been identified as antagonistic forces. Although this distinction has emerged in various cultural and religious contexts as well as in different scientific disciplines, there exists no coherent account that describes the interaction of these influences along a sequence of information processing. Thus, it seemed justified to build a Reflective-Impulsive Model (RIM) that links thinking and feeling with behavior and allows connecting different research traditions and applied phenomena with the described duality. We begin by laying ...

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