• Summary
  • Contents
  • Subject index

The Handbook of Theories of Social Psychology is an essential resource for researchers and students of social psychology and related disciplines.

The Theory of Planned Behavior
The theory of planned behavior
IcekAjzen
Abstract

This chapter describes the theory of planned behavior (TPB), a prominent reasoned action model, its conceptual foundation, its intellectual history, and the research it has generated. From its roots in propositional control and expectancy theory, the TPB emerged as a major framework for understanding, predicting, and changing human social behavior. According to the theory, intention is the immediate antecedent of behavior and is itself a function of attitude toward the behavior, subjective norm, and perceived behavioral control; and these determinants follow, respectively, from beliefs about the behavior's likely consequences, about normative expectations of important others, and about the presence of factors that control behavioral performance. Empirical support for the theory comes from a host of correlational ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles