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Henk Aarts

In: The SAGE Handbook of Social Cognition

Chapter 5: Goals, Motivated Social Cognition, and Behavior

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Goals, Motivated Social Cognition, and Behavior
Goals, motivated social cognition, and behavior
HenkAarts

Human behavior is sensitive to learning, is influenced by past experiences, and tends to be organized and structured in the service of future action. Research in the tradition of behaviorism has shown that behavior follows from rigid responses to stimuli that are reinforced by rewards. According to this work, the ...

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