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Implicit Attitudes and Stereotyping
Implicit attitudes and stereotyping

Over the past several decades, psychologists have attempted to discern the relation between the conscious and unconscious and how these systems create and maintain categories for efficiently processing information (for further information, see Lakoff, 1987). Social cognition researchers are especially interested in documenting the process by which an activated construct produces social behavior. This assessment of the relation between implicit and explicit attitudes holds great promise in providing answers for many social problems. In particular, the past century has borne witness across the globe to both large- and small-scale acts of violence stemming from ethnic hatred. The recent Bosnian Muslim and Rwandan genocides are stark reminders of how negative prejudice can quickly escalate to violence. Psychologists want to ...

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