• Summary
  • Contents
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Public opinion theory and research are becoming increasingly significant in modern societies as people’s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

International Comparative Surveys: Their Purpose, Content and Methodological Challenges
International comparative surveys: Their purpose, content and methodological challenges

Sociology is a science based on comparisons, as Durkheim defined it. Comparative surveys are therefore at the core of the development of empirical sociology and political science. International, cross-cultural comparative surveys are the natural extension of that science in a globalized world.

The development of international comparative survey research started in the most developed societies with the highest levels of collaborations, principally in Europe and in the Anglo-Saxon countries. This was a marked difference with the past when social science developed with hardly any interaction; in fact Durkheim and Weber lived no more than 500 kilometers away from each other but never met.

Two types of comparative survey research programs ...

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