• Summary
  • Contents
  • Subject index

Public opinion theory and research are becoming increasingly significant in modern societies as people’s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

The Use of Public Opinion Research in Propaganda
The use of public opinion research in propaganda
Introduction

Since the 1920s, propaganda has become a major concern in communication research. Especially the propaganda activities during World War I, the ideological battle in World War II, and the diffusion of the mass media as channels for persuasive messages led communication scientists to concentrate on the content and possible effects of propaganda in a variety of historical and geopolitical contexts. However, the underlying prerequisites of effective propaganda, that is, the application of social science methods to evaluate and prepare propaganda activities, have seldom been questioned. The present chapter therefore attempts to deal with this topic by focusing on case studies, as a complete overview of the use of public opinion ...

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