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Chapter 22: Face-to-Face Surveys
Face-to-face interviews are the oldest method of survey data collection and still have an important role in many studies. In their purest form, face-to-face surveys use interviewers to both contact and collect information from respondents (de Leeuw & Collins, 1997). Face-to-face surveys, along with telephone surveys, self-administered questionnaires (such as mail surveys), and e-mail and Internet surveys, comprise the four different modes of data collection discussed in this Handbook. Face-to-face surveys can be used alone, but often are used in combination with these other modes.
Decisions about whether to conduct a face- to-face survey are influenced by concerns about costs and data quality, sampling issues, design features of the instrument, and the desired length of the field period. Modes of data collection used ...