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Brian Hawkinson

In: The Handbook of Public Affairs

Chapter 6: The Internal Environment of Public Affairs: Organization, Process, and Systems

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The Internal Environment of Public Affairs: Organization, Process, and Systems
The internal environment of public affairs: Organization, process, and systems

There is a term for a particular style of management—“Management by Walking Around.” It refers to the art of getting out among the people engaged in the day-to-day activity of the enterprise to see what is going on, what successes are being achieved, and what problems need to be dealt with. It gives managers insight into individual performance, but, more importantly, into broader issues and trends that affect the performance of the larger enterprise.

At the Public Affairs Council and Foundation for Public Affairs we practice a variation of that approach. I'll call it “Management by Asking Around” or MBAA. By observing and asking our member-company public ...

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