Summary
Contents
Subject index
Public Affairs and particularly government relations/lobbying, have evolved in recent years from a tactic adopted by organizations to amend occasional legislation to become a managerial strategy to achieve competitive advantage. At the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations' strategic thinking. Articles evoke pan-national experience and are organised into four sections to help readers navigate issues and draw comparisons. Sections cover: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; global case studies; an overview of scholarly developments.
“Theories” and Theoretical Roots of Public Affairs
“Theories” and Theoretical Roots of Public Affairs
Public affairs activities address the interface between a corporation and its external non-market environment. This broad assignment is a vital corporate function that remains in search of identity, conceptualization, theory, effective corporate organization, best practices, and social legitimacy (Boddewyn, 1974; Harris and Moss, 2001; Meznar and Nigh, 1993). This chapter assesses theorizing and conceptualization concerning the corporate public affairs function. The function has been growing in scope, importance, and professionalism (Marcus and Irion, 1987). The external environment of business will continue to become more global and at all levels of government more politicized and with more stakeholders more effectively mobilized. Public affairs scholarship is a multidisciplinary and not yet truly interdisciplinary field ...
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