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Duane Windsor

In: The Handbook of Public Affairs

Chapter 24: “Theories” and Theoretical Roots of Public Affairs

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“Theories” and Theoretical Roots of Public Affairs
“Theories” and theoretical roots of public affairs

Public affairs activities address the interface between a corporation and its external non-market environment. This broad assignment is a vital corporate function that remains in search of identity, conceptualization, theory, effective corporate organization, best practices, and social legitimacy (Boddewyn, 1974; Harris and Moss, 2001; Meznar and Nigh, 1993). This chapter assesses theorizing and conceptualization concerning the corporate public affairs function. The function has been growing in scope, importance, and professionalism (Marcus and Irion, 1987). The external environment of business will continue to become more global and at all levels of government more politicized and with more stakeholders more effectively mobilized. Public affairs scholarship is a multidisciplinary and not yet truly interdisciplinary field ...

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