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Chapter 3: Measuring Prejudice, Stereotypes and Discrimination
This chapter focuses on historical and current approaches to measuring prejudice, stereotypes, and discrimination. A central distinction that motivates much of the chapter is between implicit and explicit measures, with the latter implying awareness and control over responses. In addition to reviewing a myriad of measurement approaches, we argue that measurement itself has fundamentally affected theories of the nature and origins of prejudice, stereotypes, and discrimination. Ultimately we suggest that there is no single best approach to measuring the multifaceted constructs that are central to this handbook.
A chapter on the measurement of prejudice, stereotypes, and discrimination necessarily starts by defining the constructs. The normative assumption is that measurement develops in response to theoretical needs. Although we ...