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COLLEEN CONNOLLY-AHERN & JULIO CESAR HERRERO

In: The SAGE Handbook of Political Advertising

Chapter 6: Political Advertising in Spain and Portugal

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Political Advertising in Spain and Portugal
Political advertising in Spain and Portugal

Because they study political communication, analyzing every advertisement, Web site, debate, and speech, scholars might be excused for sometimes forgetting that real-world votes are based on far more than mass-mediated messages. Rather, every vote represents the end-product of a process influenced by myriad forces ...

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