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WOJCIECH CWALINA & ANDRZEJ FALKOWSKI

In: The SAGE Handbook of Political Advertising

Chapter 19: Political Communication and Advertising in Poland

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Political Communication and Advertising in Poland
Political communication and advertising in Poland

In every democratic system, parties and candidates face the fundamental problem of how to communicate with voters and influence them so that the voters will accept their leadership. Until 1989, the countries of Central and Eastern Europe were hardly aware of this problem. The totalitarian communist system imposed by ...

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