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GIANPIETRO MAZZOLENI

In: The SAGE Handbook of Political Advertising

Chapter 14: TV Political Advertising in Italy: When Politicians are Afraid

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TV Political Advertising in Italy: When Politicians are Afraid
TV political advertising in Italy: When politicians are afraid

For more than a decade, Italy's political and electoral communication has been deeply marked by the presence in government and in active politics of a media mogul that epitomizes in himself the world of marketing and advertising: Silvio ...

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