Summary
Contents
Subject index
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.
TV Political Advertising in Italy: When Politicians are Afraid
TV Political Advertising in Italy: When Politicians are Afraid
For more than a decade, Italy's political and electoral communication has been deeply marked by the presence in government and in active politics of a media mogul that epitomizes in himself the world of marketing and advertising: Silvio ...
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