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ATHANASSIOS N. SAMARAS & STYLIANOS PAPATHANASSOPOULOS

In: The SAGE Handbook of Political Advertising

Chapter 12: Polispots in Greece: Between Partisanship and Media Logic

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Polispots in Greece: Between Partisanship and Media Logic
Polispots in Greece: Between partisanship and media logic

The advent of televised political advertising spots (or polispots) in Greece is associated to a certain extent with deregulation of the broadcasting system and the entry of private commercial channels. The emergence of the private channels ...

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