Chapter 1: Political Advertising in International Comparison Next Chapter

CHRISTINA HOLTZ-BACHA & LYNDA LEE KAID

In: The SAGE Handbook of Political Advertising

Chapter 1: Political Advertising in International Comparison

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Political Advertising in International Comparison
Political advertising in international comparison

Political advertising as understood here only appears in systems in which the distribution of political power is contested and determined in elections and in which parties or candidates compete with each other. Political advertising, then, is a means through which parties and candidates present themselves to the ...

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