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Previous Chapter Chapter 2: The Effects of Message Features: Content, Structure, and Style Next Chapter

Lijiang Shen

In: The SAGE Handbook of Persuasion: Developments in Theory and Practice

Chapter 2: The Effects of Message Features: Content, Structure, and Style

Edited by: James Price Dillard & Lijiang Shen

DOI: http://dx.doi.org/10.4135/9781452218410.n2

Subject: Persuasion, Attitudes & Persuasion

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Shen, L. (2012). The effects of message features: content, structure, and style. In J. P. Dillard & L. Shen The SAGE handbook of persuasion: Developments in theory and practice (pp. 20-35). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452218410.n2

Shen, Lijiang. "The Effects of Message Features: Content, Structure, and Style." In The SAGE Handbook of Persuasion: Developments in Theory and Practice, 2nd ed., 20-35. Thousand Oaks, CA: SAGE Publications, Inc., 2012. doi: 10.4135/9781452218410.n2.

Shen, L 2012, 'The effects of message features: content, structure, and style', in The sage handbook of persuasion: developments in theory and practice, 2nd edn, SAGE Publications, Inc., Thousand Oaks, CA, pp. 20-35, viewed 22 February 2019, doi: 10.4135/9781452218410.n2.

Shen, Lijiang. "The Effects of Message Features: Content, Structure, and Style." The SAGE Handbook of Persuasion: Developments in Theory and Practice. James P. Dillard and Lijiang Shen.2nd ed Thousand Oaks: SAGE Publications, Inc., 2012. 20-35. SAGE Knowledge. Web. 22 Feb. 2019, doi: 10.4135/9781452218410.n2.

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