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Lijiang Shen

In: The SAGE Handbook of Persuasion: Developments in Theory and Practice

Chapter 2: The Effects of Message Features: Content, Structure, and Style

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The Effects of Message Features: Content, Structure, and Style
The effects of message features: Content, structure, and style
LijiangShen and ElisabethBigsby

Consider a generic model of the persuasion process. Affective, cognitive, and ...

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