The SAGE Handbook of Persuasion: Developments in Theory and Practice

Handbooks

Edited by: James Price Dillard & Lijiang Shen

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  • Front Matter
  • Back Matter
  • Subject Index
  • Dedication

    We dedicate this book to Michael Pfau: a scholar, a colleague, and a friend.

    Copyright

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  • Author Index

    Aarøe, L., 155

    Aarts, H. A. G., 323, 325

    Abbott, H. P., 200, 201

    Abe, S., 316

    Abelson, R. P., 200, 205

    Abramowitz, C. V., 176

    Abramowitz, S. I., 176

    Abrams, D., 356

    Abroms, L. C., 283

    Ackerman, B., 16

    Adams, B., 342

    Adams, J. Q., 11

    Agrawal, N., 160

    Ahern, R. K., 281, 286, 296, 304

    Ahlering, R. F., 266

    Ahola, A. S., 341

    Ah Yun, J. K., 202, 206, 262

    Ajzen, I., 54, 55, 59, 61, 78, 80, 120, 121, 122, 124, 125, 126, 127, 128, 129, 130, 131, 132, 146, 161, 241, 280, 297, 315, 379

    Akaro, E. M., 299

    Albada, K. F., 238

    Albarracín, D. D., 55, 57, 124, 125, 126, 127, 128, 130, 131

    Albrecht, T. L., 238, 246

    Alcaraz, K., 201, 202, 203

    Aldrich, R., 290

    Aleman, C. G., 238

    Alexander, G., 393

    Alexander, S. C., 241

    Alfini, J. J., 332, 337

    Allen, D., 200

    Allen, M., 21, 22, 23, 143, 186, 188, 190, 191, 192, 193, 194, 195, 196, 202

    Allison, M., 338, 340

    Allport, G. W., 54, 57, 58, 78, 79, 122

    Allum, N., 42

    Allyn, J., 299, 307

    Altpeter, M., 362

    Alvaro, E. A., 306

    Alvaro, E. E., 306

    Alvaro, E. M., 172, 173, 174, 175, 179, 297, 299, 300, 304, 306, 307, 308

    Ammerman, A. S., 393, 399

    Amodio, D., 60

    An, C., 224, 227, 228, 229, 230, 232

    Andersen, P. A., 184–185

    Anderson, D. M., 16, 303

    Anderson, I. W., 244, 247

    Anderson, J., 226, 228, 231

    Anderson, J. R., 230

    Anderson, J. W., 196, 238, 243

    Anderson, L. R., 230

    Anderson, N. H., 86, 99

    Andrade, E. B., 325

    Andreasen, A., 280

    Andreoli, V. A., 140, 168

    Andrews, J., 57

    Andrews, K. R., 362

    Anghelcev, G., 157

    Ansolabehere, S., 269

    Antieau, L. D., 342

    Antonakis, J., 382

    Antone, C., 28

    Antonijevic, S., 272

    Anumba, N., 344

    Apanovitch, A. M., 29, 30, 156

    Appel, M., 203

    Appleby, P. R., 397

    Applegate, J. L., 238, 241

    Archer, R., 168

    Areni, C. S., 26, 143

    Arens, R., 336

    Ariely, D., 392, 398

    Aristotle, 27, 157, 331

    Armitage, C. J., 124, 125, 126, 127, 129, 130

    Armoudian, M., 272

    Armstrong, G. B., 94, 97, 98

    Arndt, J., 341

    Arnerson, S., 393

    Aronson, E., 88, 91, 99, 323

    Arpan, L., 59, 64, 65

    Arsenault, D. J., 334

    Asch, S. E., 354, 359

    Asuncion, A. G., 363, 366

    Atkin, C. K., 132, 278, 281, 282, 288, 289, 290, 291, 297

    Atkin, R. S., 337

    Atwood, E. L., 372

    Averbeck, J. M., 225

    Axsom, D., 140

    Baesler, E., 202

    Bagozri, R. P., 316

    Bailenson, J. N., 38 (table), 39, 266, 396, 398, 399

    Bailis, D. S., 207, 210

    Baird, A. C., 5

    Balakrishnan, B., 397

    Baldwin, C. S., 5

    Ban, H., 43

    Banas, J. A., 225, 226, 227, 232, 271

    Bandura, A., 42, 43, 45, 129, 203, 212, 281, 392, 396

    Banerjee, S. C., 156

    Bang, M., 389

    Baranowski, J., 399

    Baranowski, T., 399

    Barbee, A. P., 242, 246, 247

    Bargh, J. A., 314, 323, 324, 325, 326

    Barker, D., 38 (table), 39

    Bar-Meir, G., 85

    Barnes, G. E., 168, 174

    Barnett, M., 336

    Baron, R. S., 356, 361

    Barone, M. J., 316

    Barron, C., 204, 322

    Bartels, R. D., 29, 30

    Barth, J., 38 (table), 40

    Baseheart, J. R., 177, 297

    Bassili, J. N., 58, 59, 141

    Bates, B. R., 175, 178, 285

    Bates, S., 261, 265

    Bathelt, A., 203

    Bauer, C. L., 86, 89, 94, 95, 96, 97, 98, 99

    Bauer, U. E., 178

    Baumeister, R. F., 326

    Baumgartner, H., 210

    Baxter, L. A., 238, 247, 248

    Bayly, M. J., 335

    Beard, D., 9

    Bearden, W. O., 321

    Beck, K. H., 189, 190

    Beck, V., 203

    Becker, H. M., 280

    Becker, L. A., 299

    Becker, L. B., 259, 263

    Becker, S. L., 73

    Beenackers, M., 126

    Belkin, D., 267

    Bellman, S. B., 361

    Bellur, S., 390, 391, 394, 395, 398, 399

    Bem, D. J., 64

    Bendahan, S., 382

    Benedict, K. M., 341

    Bennett, W. L., 37, 48, 49, 260, 269

    Benoit, W. L., 174

    Bensley, L. S., 174

    Bente, G., 395

    Berelson, B., 43, 259, 362

    Bergami, M., 316

    Berger, C. R., 241, 244

    Berger, J., 306

    Berkman, E. T., 124, 326

    Berkowitz, A. D., 300

    Berlin, J., 9

    Berlo, D. K., 24, 88

    Berman, G. L., 342

    Berman, J. J., 336

    Berman, T. R., 200

    Bermant, G., 342

    Bern, D. J., 355, 356

    Berry, S. H., 203, 204

    Berscheid, E., 396

    Bertelsen, D. A., 46

    Bettinghaus, E. P., 73, 77, 355

    Bettman, J. R., 210, 316

    Betz, A. L., 323

    Bhagat, R., 315

    Bichsel, I., 58, 64

    Biddle, S. J. H., 125, 126, 128, 130

    Biek, M., 303

    Biener, L., 178

    Bilandzic, H., 201, 207, 208, 210, 213

    Biocca, F., 396

    Birch, J. D., 250

    Birk, T., 224

    Bizer, G. Y., 141, 145, 302, 392

    Black, H. G., 399

    Blackstone, T., 360

    Blair, H., 6, 7

    Blank, M., 121

    Blankenship, K. L., 117

    Blanton, H., 55, 125, 301, 306

    Blascovich, J., 398, 399

    Bless, H., 139

    Blood, R. W., 43

    Bloom, J., 336

    Blumler, J. G., 279

    Boadu, K., 381

    Bochner, S., 91, 93, 93 (figure), 97, 99, 100

    Böcking, S., 396

    Bodie, G. D., 239, 241, 243, 244, 245, 246, 249

    Bohman, J. F., 16

    Bohner, G., 206

    Bolduc, M., 9

    Bollingmo, G., 338

    Bolt, D., 374, 377, 378, 379, 380, 381

    Bone, I. E., 9

    Bonfadelli, H., 42

    Bonfield, E. H., 315

    Boninger, D. S., 209

    Bonito, J. A., 394

    Borbas, C., 362

    Bordens, K. S., 340

    Bordwell, D., 201

    Borgida, E., 337, 339

    Borland, R., 174

    Bornstein, B. H., 336, 339

    Borsari, B., 62

    Borzekowski, D. L. G., 374, 377, 378, 379, 380, 381

    Boster, F. J., 110, 113, 114, 115, 116, 156, 186, 188, 189, 193, 194, 247, 356, 357, 358, 359, 362

    Botella, C., 396

    Both, A., 363, 364

    Bottoms, B. L., 336

    Boulianne, S., 265, 381

    Bourgeois, M. J., 340

    Boush, D. M., 321

    Bouthwell, R. K., 339

    Bowers, J. W., 27

    Boyle, M. P., 38 (table), 42

    Bracken, C. C., 156, 265

    Brader, T., 159, 267, 270

    Bradford, B., 58, 63, 64

    Bradley, M. M., 184, 197

    Bradley, S., 207

    Bradley, S. P., 284

    Braithwaite, R. L., 337

    Brammer, M. J., 184

    Brandt, D. R., 76

    Brannen, L., 336

    Brannon, L. A., 314

    Brashers, D. E., 358, 360, 361

    Brauer, M., 358

    Braun-LaTour, K., 322

    Braverman, J., 202, 203

    Bregman, N. J., 339, 342

    Brehm, J. W., 24, 167, 168, 169, 171, 172, 176, 177, 179, 204, 228, 299

    Brehm, S. S., 24, 167, 168, 169, 172, 176, 177, 179, 204, 299

    Brekke, N., 339

    Brembeck, W. L., 77

    Brewer, N., 341

    Brigance, W. N., 3

    Brigham, J. C., 339

    Bright, D. A., 341

    Brimacombe, C., 338, 340

    Brinberg, D., 315

    Brinn, L. S., 202, 203

    Briñol, P., 59–60, 61, 64, 65, 142, 145, 303

    Brkljaciç, T., 112

    Brock, T. C., 76, 92, 96, 99, 202, 205, 206, 207, 208, 209, 210, 211, 212, 213, 214, 262, 299, 314, 397

    Brodsky, S. L., 336, 343

    Brondino, M. J., 337

    Broneck, K., 172, 174, 179

    Brooks, D. J., 270, 272

    Brooks, R. G., 178

    Brosius, H. B., 203

    Brown, A. R., 172

    Brown, J., 393, 394, 399

    Brown, J. S., 80

    Brown, N. R., 124

    Brown, R. D., 59

    Browne, S. H., 13

    Brug, J., 126, 393

    Brugoon, M., 172, 174, 179

    Bruner, J., 200, 205, 207

    Bruner, J. S., 58, 104, 105, 106, 107, 108, 109, 113, 117

    Brunsting, S., 128

    Bryan, T. S., 340

    Bryant, J., 43, 332

    Buboltz, W. C., Jr., 172, 179

    Buchanan, R. W., 339, 343

    Bucolo, D., 335

    Bucy, E. P., 26, 31, 271

    Budarz, S. K., 239, 241

    Buday, R., 399

    Budden, J. S., 125

    Buller, D. B., 174

    Burgess, P. G., 8

    Burgoon, J. K., 202, 306, 307, 394

    Burgoon, M., 20, 76, 77, 173, 174, 175, 223, 224, 299, 304, 306

    Burke, K., 8

    Burke, T. M., 338

    Burkley, M., 301

    Burleson, B. R., 31, 237, 238, 239, 240 (table), 241–242, 243, 244, 245, 246, 247, 249, 250

    Burnkrant, R. E., 210

    Burrell, N. A., 26

    Burrows, L., 323

    Busceme, S., 360

    Bushman, B. J., 179

    Busselle, R. W., 201, 207, 208, 213

    Butler, B., 332

    Butler, G. L., 239, 241

    Butler, H. E., 5

    Bydawell, M., 128, 129

    Byers, P. Y., 172

    Bylund, C., 247

    Cacioppo, J. T., 28, 56, 89, 91, 92, 99, 112, 137, 138, 139, 140, 141, 142, 144, 170, 204, 206, 208, 210, 245, 316, 317, 318, 366, 393, 394

    Cadell, D., 300

    Calder, B. J., 397

    Callaghan, K., 259, 263

    Callister, M. A., 26

    Calmes, J., 267

    Cameron, K. A., 62, 206

    Campbell, D. T., 79

    Campbell, K. K., 8

    Campbell, M. C., 321, 322

    Campbell, M. K., 393, 399

    Campo, S., 62

    Candel, M., 126

    Cantor, J., 179

    Caplan, S. E., 243

    Cappella, J. N., 132, 177, 281, 286, 296, 304, 362

    Card, S. K., 398

    Carey, J., 46

    Carey, K. B., 62, 306

    Carlin, A., 396

    Carlsmith, J. M., 88, 91, 99, 355

    Carlson, J. P., 321

    Carlson, L., 138

    Carpenter, C. J., 362

    Carpentier, F. D., 195

    Carpentier, F. R., 49(n2)

    Carroll, J. S., 332

    Carson, D., 46

    Carver, C. S., 323

    Case, K. L., 326

    Case, T., 335, 336

    Casper, J. D., 341

    Caspers, H., 339

    Catchings, B. W., 343

    Chaffee, S. H., 37, 259

    Chaiken, S., 56, 91, 140, 145, 192, 194, 225, 265, 316, 391, 394

    Chakraborty, B., 393

    Chan, E., 322

    Chang, C., 38 (table), 41, 157

    Charland, M., 8

    Charrow, R. P., 343

    Charrow, V. R., 343

    Chartrand, T. L., 323, 324, 326

    Chase, L. J., 77

    Chatzisarantis, N. L. D., 125, 126, 128, 130

    Chavis, D. M., 392

    Chen, A., 265

    Chen, J., 213

    Chen, M., 323

    Chen, W. C., 398

    Chen, X., 145, 307

    Chen, Y., 43

    Cheng, C. M., 60

    Chesebro, J. W., 46

    Chew, I., 363, 364

    Chia, S. C., 373, 375, 377–378, 380, 383

    Cho, H., 156, 298

    Cho, J., 224 23, 229, 230

    Choi, J., 373

    Choi, Y., 373

    Chomos, J. C., 343

    Chong, D., 266

    Christianson, S. A., 341

    Christie, C., 301

    Chrzanowski, L., 332

    Chu, A., 300

    Chun, W. Y., 145

    Chung, A. H., 203, 206

    Chung, S., 94, 95, 96, 99, 100

    Cialdini, R. B., 61, 62, 63, 65, 128, 132, 248, 266, 272, 356

    Ciesla, J. A., 382

    Cirincione, C., 336

    Clapp, J. D., 383

    Clark, L. A., 151

    Clark, R. D., III, 361

    Clary, E. G., 107, 111, 112, 114, 115

    Clawson, R. A., 263

    Claypool, H. M., 145, 245

    Clifton, T. C., 336

    Clore, G. L., 157

    Cmiel, K., 13

    Cochrane, S., 356

    Cody, M. J., 203, 290

    Cody, R., 203

    Cohen, H., 7

    Cohen, J., 201, 213, 372, 376, 378, 379, 380, 381

    Cohen, J. B., 325

    Cohen, M., 77

    Cohn, E., 335

    Cole, D. A., 382

    Cole, G., 203

    Cole-Lewis, H., 290

    Collins, N. A., 266

    Collins, R. L., 203, 204

    Colon, S. E., 175

    Colston, H. L., 26

    Combs, J. E., 261, 262

    Comello, M. L. G., 299

    Commission of Inquiry, 298

    Compton, I., 224

    Compton, J., 220, 222, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233

    Coner, A., 392

    Conley, J. M., 341, 342

    Conner, M., 124, 125, 126, 127, 129, 130

    Conner, T. L., 306

    Connolly, D., 337

    Considine, J. R., 170, 173, 174

    Constantin, C., 394

    Consumer Psychology Seminar, The, 316

    Converse, P., 268

    Cook, A., 341

    Cook, F. L., 273

    Cook, T. D., 96

    Cooke, R., 123, 125, 126, 128

    Cooper, J., 100

    Cooper, L., 4

    Cope, J., 224, 227, 228

    Copeland, J., 107, 111, 112, 115

    Corbett, K., 224

    Corbett, P. J., 6, 7

    Corman, S. R., 87

    Cosmides, L., 151

    Coulson, M., 363

    Courneya, K. S., 126, 129

    Cowley, E., 204, 322

    Cox, M., 341

    Coyle, J. R., 395

    Craig, A., 129

    Craig, C., 189

    Crano, W. D., 54, 57, 195, 296, 297, 299, 300, 302, 303, 304, 306, 307, 308

    Crigler, A. N., 271, 272

    Crocker, C., 334

    Crockett, G. T., 342

    Cronkhite, G. L., 77

    Crutchfield, R. S., 361

    Cruz, M. G., 24, 25, 242, 250

    Cuddon, M., 363, 364

    Culhane, S. E., 340

    Cully, D., 339

    Culos-Reed, S. N., 126

    Cummings, G., 381

    Cummings, V., 315

    Cunningham, M. R., 242, 246, 247

    Cutler, B. L., 332, 333, 334, 342

    Cutlip, S. M., 14

    Czyzewski, D., 339

    Daftary-Kapur, T., 332, 340

    Dahl, J., 338

    Dahlstrom, M., 200, 203, 204

    Dal Cin, S., 205

    Dallinger, J. M., 242

    Daly, J. A., 238

    D'Ambrosio, L., 155

    Danes, J. E., 86

    Danzig, E. R., 335

    Darke, P., 145

    Das, E., 29, 188, 192, 193, 202

    Dauphinee, A., 174

    David, C., 362

    Davidson, R. J., 326

    Davis, C., 336

    Davis, F. D., 125

    Davis, J. H., 337

    Davis, J. W., 343

    Davis, K. C., 178, 302

    Davison, W. P., 372

    Day, D. G., 7

    Deatrick, L., 223, 226, 227, 228, 230, 231

    Deatrick, L. M., 174, 176

    Debono, K. G., 59, 105, 107, 108, 109, 110, 112, 113, 114, 117

    De Bruijn, G. J., 126

    DeCarlo, T. E., 321

    Deci, E. L., 392

    De Gregorio, F., 203

    de Hoog, N., 192, 193, 194

    DeHouwer, J., 60

    Dejong, W., 286, 308

    Delega, V. J., 242

    Delia, J. G., 239

    Delli Carpini, M. X., 273

    DeMatteo, D., 344

    Dent, C. W., 306, 381

    Denton, R. E., Jr., 262

    Derlega, V. J., 242

    Derr, W. R., 343

    DeSensi, V. L., 361

    Detenber, B. H., 43

    Deutsch, M., 354, 356

    Devellis, B. M., 393, 399

    Devellis, R. F., 393, 399

    Devenport, J. L., 332

    Devine, D. J., 333

    Devine, P. G., 60, 342

    Devos, T., 60, 61

    deVries, H., 126

    de Vries, H., 393

    de Weerdt, I., 393

    Dewey, J., 13

    de Wit, J. B. F., 29, 188, 192, 193, 194, 202

    Dexter, H. R., 332, 334

    Dholakia, R., 317

    Diamond, E., 261, 265

    Diamond, S. S., 340

    Diaz, Y. E., 362

    DiClemente, C. C., 192, 195, 196

    Diggs, B. J., 73

    Dijksterhuis, A., 323

    Dijkstra, A., 116, 393

    Dillard, J. P., 2, 20, 26, 28, 29, 30, 31, 49, 57, 109, 154 (table), 156, 158, 159, 160, 162, 169, 170, 171, 172, 173, 174, 176, 177, 185, 196, 204, 205, 228, 238, 239, 241, 242, 243, 244, 247, 249, 251, 271, 282, 299, 374, 377, 378, 379, 380, 381, 388

    Dillehay, R. C., 334

    Dinauer, L. D., 101, 232

    Dirks, K. T., 392

    Ditton, T. B., 156, 395

    Dodge, M., 340

    Doise, W., 297

    Dolnik, L., 335

    Donahew, L., 297

    Donnell, A. J., 172

    Donohew, L., 175, 177, 279, 297

    Donohue, G. A., 42

    Doob, L. W., 74, 79

    Dorfman, L., 284

    Dou, X., 390

    Douglass, A., 338

    Dowd, E. T., 172, 173

    Downey, C., 339

    Downs, C., 339

    Downs, E., 45

    Drachman, D., 100

    Drevland, G. C. B., 337–338

    Driscoll, P. D., 372

    Druckman, J. N., 263, 266

    Druen, P. B., 242

    Dubin, R., 382

    Dubord, D., 339

    Ducheneaut, N., 398

    Duckworth, K. L., 145

    Duffy, B. K., 11

    Duhachek, A., 160

    Dulany, D. E., 122

    Dumas, R., 332, 340

    Dunbar, N. E., 394

    Dunlop, S. M., 202

    Dunsiger, S., 393, 399

    Dunton, B. C., 60, 61

    Durantini, M. R., 131

    Durkin, S. J., 164, 200

    Dutta-Bergman, M. J., 110

    Eagly, A. H., 56, 91, 100, 140, 144, 176, 194, 225, 265, 302, 316

    Earl, A. N., 131

    Earp, J. L., 362

    Easterling, D. V., 185

    Eckholdt, H., 362

    Edgar, T., 170, 289

    Edison, A., 58, 63, 64

    Edwards, K., 92, 340

    Eilertsen, D., 338

    Eisend, M., 23, 24, 373

    Eiser, J. R., 95

    Elissa, R., 62, 65

    Elliott, M. N., 203, 204

    Ellis, L., 333

    Elwork, A., 337

    Enemo, I., 338

    Eng, E., 362

    Englich, B., 343

    Eno, C. A., 58, 61, 63, 64

    Entman, R. M., 155

    Erb, H. P., 145, 206

    Erceg-Hurn, D. M., 303, 305

    Erikson, E., 306

    Ernst, J. M., 137

    Escalas, J. E., 200, 201, 203, 210

    Eschenburg, F., 395

    Evenbeck, S., 356

    Everett, M. W., 177, 297

    Ewoldsen, D. R., 56, 58, 59, 61, 63, 64

    Fabrigar, L. R., 58, 64, 141

    Faedda, S., 171, 172, 172 (table), 173

    Falk, E. B., 124, 326

    Farc, M. M., 141

    Farrelly, M. C., 178, 302

    Fazio, R. H., 54, 55, 56, 57, 58, 59–60, 61, 63, 64, 65, 100, 230, 395

    Feeley, T. H., 29, 175, 202

    Fehr, L. A., 336

    Fein, S., 332, 341

    Feingold, P. C., 298

    Feinstein, J. A., 138

    Feldman, S., 159

    Feldman Barrett, L., 151

    Feng, B., 237, 238, 239, 241, 242, 244, 245, 248

    Fennis, B. M., 398

    Ferguson, M., 224, 227, 228, 229, 230, 232

    Ferguson, T. J., 342

    Fernandez, G., 326

    Fernandez, N. C., 146

    Fernandez-Medina, K. M., 202

    Ferris, A. L., 45

    Feshbach, S., 185, 186, 187, 188, 189, 193, 196, 305

    Festinger, L., 76, 91, 299, 303, 307, 354, 355, 364

    Fielding, K. S., 125

    Fienberg, S. E., 340

    Fifrick, A., 224, 227, 228

    Fine, B., 25

    Fink, E. L., 84, 86, 89, 92, 94, 95, 96, 97, 98, 99, 100, 101, 232

    Finlay, K. A., 128

    Finney, S. J., 172

    Finucane, M. L., 161

    Fiorina, M. P., 270

    Firpo, D., 392

    Fisch, S. M., 204, 209, 211, 212

    Fischer, J., 394

    Fischer, S. M., 336

    Fischhoff, B., 159, 160

    Fish, S., 17

    Fishbein, M., 54, 55, 57, 61, 78, 80, 116, 120, 121, 122, 123, 124, 125, 126, 127, 128, 129, 130, 131, 132, 146, 161, 177, 241, 280, 281, 286, 291, 296, 297, 304, 315, 316, 362, 379, 393

    Fishfader, V. L., 341

    Fishkin, J. S., 16

    Fiske, M. H., 306

    Fitch, K. L., 242, 246

    Flanagin, A. J., 391

    Fleming, M. A., 341

    Floyd, D. L., 190, 191, 194

    Floyd, M. Y., 339

    Fludernik, M., 201

    Fogg, B. J., 388, 389

    Folkman, S., 192

    Fong, G. T., 205

    Fontaine, G., 337

    Foregger, S., 144

    Forrest, K., 338

    Forster-Lee, L., 340

    Fortmann, S., 174

    Foss, S. K., 2, 9

    Fox, J., 396, 398

    Franc, R., 112

    France, M. K., 172

    Francies, R., 177, 297

    Frank, C. A., 172, 174, 179

    Frank, D. A., 9

    Frank, L. B., 201

    Franke, N., 392, 398

    Frankel, A., 189, 190

    Franks, P., 393

    Fransen, M. L., 398

    Freedman, J. L., 76, 89, 100

    Freimuth, V. S., 170, 281, 289

    French, D. P., 126, 128

    French, J. R. P., Jr., 358

    Freudenberg, N., 284

    Freundlich, K. F., 332, 335

    Frey, D., 168

    Friedkin, N. E., 382

    Friestad, M., 319, 320, 320 (figure), 321

    Fryrear, J. E., 116, 357, 358

    Furness, T. A., III, 396

    Galinsky, A. D., 245

    Gamson, W. A., 262

    Gangestead, S., 109

    Gano, M. L., 55, 56

    Garcia-Palaciosa, A., 396

    Garland, P., 38 (table), 39

    Garrett, R. K., 37, 267, 270

    Garsten, B., 5, 6, 16

    Gastardo-Conaco, M. C., 363, 366

    Gastil, J., 16, 273

    Gaudet, H., 43, 259, 362

    Gay, G., 391

    Geck, S., 334, 341

    Geer, J. G., 270, 272

    Geiger, S., 20

    Geisner, I. M., 128

    Gentles, K., 375

    Gentner, D., 27, 28

    Gerard, H. G., 354, 356

    Gerbner, G., 43, 44, 48

    Germain, D., 164

    Gerrard, M., 55, 56, 125

    Gerrig, R. J., 207, 209, 210

    Gessner, T. L., 336

    Ghanem, S., 43, 44

    Gibbons, F. X., 55, 56, 125

    Gibbs, M. S., 342

    Gibson, R., 200, 203

    Giessner, S. R., 164

    Gilbert, C., 300

    Gilbert, D. T., 96, 207

    Gilbert, R. E., 332, 345

    Gilchrist, E., 230

    Giles, M., 128, 129

    Gilford, N., 363

    Gilkinson, H., 24

    Gillette, J. C., 131

    Gill-Rosier, J. N., 245

    Gilner, M. D., 358

    Gilstrap, C. M., 243, 244

    Ginns, M. J., 342

    Girgis, A., 124

    Glaser, R., 229

    Glasman, L. R., 131

    Gleason, L. S., 37, 270

    Gleicher, F., 209

    Glynn, C. J., 61

    Godbold, L. C., 170, 224, 225, 226

    Goharpey, N., 363, 364

    Golan, G. J., 378, 380, 381, 383, 384

    Golden, J., 6, 7

    Goldman, R., 139, 140, 142

    Goldsmith, D. J., 238, 239, 241–242, 243, 246

    Goldstein, M. J., 186

    Goldstein, N. J., 62, 65

    Gollwitzer, P. M., 125, 146

    Gonzalez, R. M., 159, 160

    Gonzenbach, W., 372

    Goodall, C. E., 58, 64

    Goode, M. R., 325

    Goodman, J., 333

    Goodman-Delahunty, J., 339, 341

    Goodstadt, S. M., 299–300

    Goolkasian, P., 398

    Gordon, R. A., 321

    Gordon, R. M., 176

    Gore, A., 15

    Gorenflo, D. W., 302

    Govorun, O., 60

    Grabe, M. E., 156, 271

    Graesser, A. C., 201, 207, 208, 209

    Grandpre, J. R., 172, 173, 174, 175, 179, 299

    Granfield, D. D., 336

    Granka, L., 391

    Grant, N., 177

    Greathouse, S. M., 332

    Green, G., 291

    Green, M. C., 202, 205, 206, 207, 208, 209, 210, 211, 212, 213, 214, 262, 397

    Green, R. T., 128

    Greenberg, B. S., 203

    Greenberg, J., 335

    Greene, E., 332, 333, 339, 340

    Greene, J., 203

    Greene, K. L., 123, 156, 202, 203

    Greenwald, A. G., 60

    Gregg, R. B., 8

    Griffin, C. L., 2, 9

    Grimm, L. G., 176

    Griskevicius, V., 62, 65

    Grofman, B., 333

    Gross, K., 155

    Gross, L., 43, 44

    Grossman, B., 342

    Grush, J. E., 266

    Guadagno, R., 398, 399

    Guadagnoli, E., 362

    Guerrero, L. K., 184–185, 241, 242

    Gulley, H. E., 24

    Gulley, M. R., 242

    Gunnthorsdottir, A. H., 160

    Gunther, A. C., 38 (table), 39, 266, 371, 373, 374, 374 (figure), 375, 376, 377, 378, 379, 380, 381, 383

    Gurak, L. J., 272

    Gurwitz, J. H., 362

    Gusek, J., 203

    Gustafson, D. H., 398

    Gutheil, T. G., 336

    Guthrie, C., 340

    Habermas, J., 273

    Hacker, J. S., 270

    Haddock, G., 61, 64, 113

    Haegerich, T., 336

    Hage, J., 382

    Hagger, M. S., 125, 126, 128, 130

    Hahn, K. S., 258

    Haigh, M. M., 223, 224, 225, 227, 228, 229, 230

    Haines, M., 62

    Hale, J. L., 29, 116, 123, 195, 356, 357, 358, 359

    Hall, J. R., 172, 174, 179, 299

    Hall, M., 333

    Hamilton, A., 10

    Hamman, B., 394

    Hammock, G., 336

    Hammock, T., 168

    Hample, D., 242

    Han, S., 325

    Han, S. P., 110

    Hanasono, L. K., 245

    Haney, C., 333, 334, 343

    Hanner, J., 360, 361

    Hans, V. P., 332

    Hansen, G. J., 38 (table), 41

    Hanson, A., 298

    Hardesty, D. M., 321

    Hardy, B. W., 265

    Hargreaves, D. J., 325

    Harnish, R. J., 110, 113

    Harrington, N. G., 279, 290

    Harris, R. J., 342

    Harrison, B., 326

    Harrison, K. J., 222, 225, 227, 228, 229, 231, 232, 233, 375

    Hart, A. J., 343

    Hart, R. P., 265

    Hartmann, G. W., 73

    Hartmann, T., 396

    Hartwick, J., 125, 316

    Harvey, J. W., 315

    Haslam, S. A., 363, 364

    Hastie, R., 333

    Hatfield, E., 366

    Haugen, J. A., 107, 111, 112, 115

    Haugtvedt, C. P., 141, 144, 316, 317, 319

    Hauptman, P. J., 362

    Hauth, A. C., 362

    Haviland, M. L., 178, 302

    Hawk, G. L., 339

    Hawkins, R. P., 116, 393, 398

    Hayduk, L., 381

    Healton, C. G., 178, 302

    Heesacker, M., 238

    Heilman, M. E., 299

    Heller, J. F., 169, 174

    Hellstrom, A., 341

    Helme, D., 177

    Hembrooke, H., 391

    Hemovich, V., 297, 304

    Hendriks, M., 325

    Henkel, L., 338, 340

    Hennessy, M., 121, 129

    Henningsen, D. D., 356

    Henningsen, M. L. M., 356

    Henriksen, L., 174

    Herek, G. M., 107, 108, 109, 110, 111, 112, 113

    Herman, C., 356

    Hermann, A., 164

    Herr, P. M., 316, 317

    Herrick, J. A., 200

    Herrmann, A., 201, 203

    Hether, H. J., 203

    Hevey, D., 129

    Hewgill, M. A., 189

    Hewstone, M., 61, 64, 307, 361

    Hibbing, J. R., 273

    Hill, J. B., 154

    Hillygus, D. S., 269, 272

    Himmelfarb, S., 99

    Hirsch, R. O., 340

    Ho, M. H., 131

    Hobbs, P., 335

    Hoch, S. J., 324

    Hochheimer, J. L., 37

    Hocking, J. E., 364, 366

    Hodges, A., 202, 206, 262

    Hodges, L. F., 398

    Hoeken, H., 143, 200, 203

    Hoffman, C., 244

    Hoffman, H., 396

    Hoffman, K., 58, 64

    Hoffman, L. R., 357

    Hoffner, C., 379

    Hogan, J. M., 13

    Hogg, M. A., 62, 63, 306, 356, 372

    Hogue, A., 333

    Hohman, Z., 306

    Hoiberg, B. C., 332

    Holbert, R. L., 37, 38 (table), 40, 41, 46, 224 23, 229, 270, 388

    Holl, D., 224, 227, 228

    Holland, R. W., 325

    Hollander, E. P., 361

    Holloway, R. L., 262

    Holmes, K., 201, 202, 203

    Holmstrom, A. J., 244, 245, 247

    Holt, R. W., 336, 337

    Holyoak, K. J., 220, 223

    Holzwarth, M., 396

    Home Office, 298

    Homer, P. M., 317

    Honeycutt, J. M., 241, 243

    Hong, S. M., 171, 172, 172 (table), 173

    Hopkins, R. S., 178

    Horn, E. R., 340

    Hornik, R., 279, 281, 286, 292, 296, 298, 300, 304

    Hornikx, J., 21, 22

    Horowitz, I. A., 340

    Hosch, H. M., 340

    Hosman, L. A., 26, 31

    Hough, G., III, 332

    Houlihan, A. E., 55, 56

    Householder, B. J., 123

    Houston, B., 230

    Hove, T., 374, 380, 381, 383

    Hovland, C., 24, 25, 86, 185, 186, 187, 188, 190

    Hovland, C. I., 88, 90, 204, 259, 298, 302, 307, 317

    Howard, D., 25

    Howell, W. A., 77

    Howells, G. N., 341

    Hoyle, R. H., 20–21, 49(n1), 175, 177

    Hoyle, S., 129

    Hu, Y., 398

    Huang, G. C., 203

    Hubbard, S. E., 95, 98

    Huber, J., 324

    Huckfeldt, R., 259, 270, 273

    Huddy, L., 159, 160

    Huebner, U. M., 126

    Huh, J., 376, 379

    Hullett, C. R., 29, 110, 113, 114, 115, 116

    Hunt, E. L., 4

    Hunter, J. E., 86, 87, 109, 116, 357, 358

    Hunter, S. B., 203, 204

    Hurley, R. J., 379

    Hustinx, L., 143, 200, 203

    Hutchings, V. L., 260

    Hvistendahl, J., 332

    Hylton, C., 364, 366

    Iacoboni, M., 366

    Imrich, D. J., 332

    Insko, C. A., 91, 93, 93 (figure), 97, 99, 100, 225, 227

    Intille, S. S., 398

    Isenberg, D. J., 357, 359

    Ivanov, B., 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233

    Ivic, R., 203

    Iyengar, S., 37, 38 (table), 39, 48, 49, 258, 260, 263, 266, 267, 269

    Iyer, A., 154, 158

    Jaccard, J., 55, 88

    Jacks, Z. J., 206

    Jackson, C., 176

    Jackson, J. R., 60, 61

    Jacobs, E., 363, 364

    Jacobs, L. R., 273

    Jacobsohn, L., 298, 300

    Jacobson, R. P., 65, 128, 132

    Jacoubovitch, M. D., 342

    Jacquart, P., 382

    Jaeger, W., 4

    Jain, P., 203, 206

    Jakicic, J. M., 393, 399

    James, W., 17

    Jamieson, K. H., 15, 265

    Jamieson, R., 363

    Janis, I. L., 185, 186, 187, 188, 189, 190, 193, 196, 222, 259, 302, 305, 307

    Janiszewski, C., 396

    Janz, N. K., 280

    Janz, T., 337

    Jarratt, S. C., 3

    Jarvis, W. B. G., 138

    Jensen, J. D., 26, 28, 29, 30, 155, 285, 379

    Jerant, A., 393

    Jetten, J., 363, 364

    Jia, H., 391, 394, 395, 398

    Jiang, R., 375

    Jin, S. A. A., 395

    Joachims, T., 391

    Johnson, B. T., 55, 57, 100, 113, 124, 125, 126, 127, 128, 130, 143, 144, 176, 302

    Johnson, C., 333, 334

    Johnson, J., 345

    Johnson, P. E., 259, 270, 273

    Johnson, S., 163

    Johnson, T. M., 178

    Johnstone, R., 335

    Johnstone, T., 151

    Jones, S. E., 333

    Jones, S. M., 239, 241, 242, 246, 249

    Joseph, J., 291

    Jowett, G. S., 259

    Judd, C. M., 358

    Julka, D. L., 111, 114, 115

    Jussim, L. J., 323

    Kagehiro, D. K., 333

    Kahle, L. R., 317

    Kahneman, D., 155, 324, 325

    Kaiser, F., 389

    Kaiser, U., 392, 398

    Kalat, J. W., 184

    Kalesan, B., 201, 202, 203

    Kalichman, S. C., 362

    Kallgren, C. A., 61, 62, 63, 128

    Kalton, G., 298, 300

    Kalyanaraman, S., 393, 394, 399

    Kam, C. D., 270

    Kamalski, J., 26, 30

    Kaminisky, S., 339

    Kanfer, F. H., 176

    Kang, J. G., 223, 231

    Kang, Y. S., 177, 317

    Kanouse, D. E., 203, 204

    Kaplan, M. F., 332, 335

    Kaplowitz, S. A., 84, 86, 89, 92, 94, 95, 96, 97, 98, 99, 100

    Kara, K., 394

    Karam, T. J., 340

    Karan, D. N., 29

    Kardes, F., 25

    Karmarkar, U. R., 38, 38 (table) Kasemvilas, S., 392

    Kashima, Y., 202

    Kasin, M., 337

    Kasmer, J. A., 317, 319

    Kassin, S. M., 338, 341

    Katz, D., 58, 104, 105, 106, 107, 108, 109, 111, 112, 113, 114, 115, 117

    Katz, E., 76, 279, 361, 362

    Katz, R. C., 341

    Katzeff, C., 389

    Katzev, R. D., 337

    Kaufman, G. F., 207

    Kaufmann, G., 337–338

    Kay, A. C., 325

    Keats, M. R., 126

    Keeling, R., 383

    Kegeles, S. M., 126

    Keith, W. M., 16

    Keller, S. B., 26

    Kelley, H. H., 259, 302, 307

    Kelley, K., 62, 65

    Kelly, A. E., 170

    Kelly, H., 185, 186, 187, 188, 190, 194

    Kelly, J. A., 362

    Kelman, H. C., 71, 317, 355

    Keltner, D., 159, 325, 366

    Kemp, R. I., 341

    Kendrick, A., 47

    Kennedy, G. A., 4

    Kenski, H. C., 224, 225

    Kenski, K., 265

    Kent, R. J., 324

    Keough, K., 28

    Keren, G., 200

    Kerr, N. L., 332, 333, 337, 361

    Kerr-Hsin, L., 229, 230

    Kershaw, T., 290

    Keser, M., 389

    Kettering, V., 306

    Key, H. G., 336, 337

    Khalid, O., 334

    Ki, E. J., 224

    Kiecoh-Glaser, J. K., 229

    Kiesler, C. A., 317

    Killeya, L. A., 143

    Kim, D. K., 173, 174

    Kim, H., 158, 160

    Kim, H. S., 391, 392, 394, 395

    Kim, J., 393

    Kim, S. I., 396

    Kinder, D. R., 267, 268

    King, A. J., 203

    King, L. B., 77

    Kinney, T. A., 242

    Kintsch, W., 207

    Kirch, M. W., 247

    Kirmani, A., 321, 322

    Kiviniemi, M. T., 126

    Klapper, J. T., 259

    Klein, K. A., 62

    Klein, L. R., 395

    Kleinman, G. B., 357

    Klettke, B., 201, 208

    Klimmt, C., 396

    Klotz, D., 362

    Klucharev, V., 326

    Klumpp, J. F., 11, 12

    Knapp, M. L., 238, 298

    Knetsch, J. L., 325

    Knie, K., 243

    Knight, K., 38 (table), 39

    Knight, R. D., 85

    Knobloch, L., 238, 243, 244, 247

    Knowles, E. S., 204, 268

    Knutson, B., 326

    Koch, C. M., 333

    Koerner, A. F., 225, 226

    Kogan, N., 356

    Koh, Y. J., 398

    Kohn, P. M., 168, 174

    Kokkinaki, F., 58

    Kolstein, R., 87

    Konkel, J., 393

    Koper, R. J., 26

    Kopfman, J. E., 202, 206, 262

    Kostova, T., 392

    Kotler, P., 280

    Kotowski, M. R., 362

    Kovera, M. B., 332, 334, 339

    Kozlowski, L., 356

    Kraft, P., 129

    Kraig, R. A., 10, 12, 14

    Kramer, G. P., 332

    Krämer, N. C., 395

    Kramer, R. M., 322

    Kraus, S., 264

    Kravitz, R. L., 393

    Kremers, S. P. J., 126

    Kressel, D. F., 344

    Kressel, N. J., 344

    Kreuter, M. W., 116, 201, 202, 203, 290, 393

    Krizan, Z., 356

    Krosnick, J. A., 141, 300, 302, 317, 323

    Kruglanski, A. W., 113, 144, 145

    Krull, D. S., 96, 207

    Kumkale, G. T., 128

    Kumpf, M., 168

    Kunda, A., 192

    Kunkel, A. W., 247, 250

    Lac, A., 297, 304, 306

    LaCroix, J. M., 291

    Laczniak, R. N., 138

    Ladd, J. M., 266

    Ladin, K., 116

    La France, B. H., 114, 116

    Lage, E., 359

    Lagopoulos, J., 184

    Lahav, G., 159

    Lakoff, G., 27

    Lakoff, R., 26

    Lalive, R., 382

    Lancaster, A. R., 300

    Landwehr, J. R., 164

    Lane, L. T., 174, 176, 223, 226, 227, 228, 230, 231

    Lang, A., 20, 209

    Lang, P. J., 184, 197

    Lange, J. E., 383

    Langston, M. C., 201, 207, 209

    Langteau, R., 376, 379

    Lanzetta, J. T., 271

    LaPier, R. T., 186

    Lapinski, M. K., 114, 115, 116, 305

    Larimer, M. E., 128

    Larntz, K., 333

    Laroche, M., 93, 94, 100

    Larsen, S. F., 210

    Larson, B. A., 343

    Larson, C., 80

    Lasswell, H. D., 49, 259

    Latané, B., 87, 360

    Latimer, A. E., 30

    Lau, R. R., 270

    Laub, C., 339

    Lauren, A., 397

    Lave, C. A., 85

    Lavine, H., 110, 112, 117

    Law, S., 322

    Lawson, D., 338

    Lazarsfeld, P. F., 43, 76, 259, 361, 362

    Lazarus, R. S., 29, 151, 177, 184, 192

    Lea, M., 356

    Leatham, G. B., 238

    Leavitt, C., 317

    Lechner, L., 126

    Ledbetter, A., 173, 176

    Lee, C., 128, 203

    Lee, C. J., 38 (table), 42

    Lee, E., 388

    Lee, E. J., 356, 359

    Lee, J. E., 383

    Lee, N., 280

    Lee, P., 163

    Lee, S., 356

    Lee, W., 225, 226, 375, 380

    Leeman, R. W., 11

    Lehman, B., 302

    Leibovich, M., 268

    Lemieux, R., 29, 195

    Lennon, F. R., 43

    Lentz, L., 26, 30

    Leone, R., 179

    Lepper, M. R., 39, 267

    Lerner, J. S., 159, 160, 325

    Leshner, G., 373

    Leung, C. C., 210

    Levendusky, M. S., 270

    Leventhal, H., 170, 185, 186, 187, 188, 189, 190, 191

    Levett, L. M., 339

    Levin, K. D., 143, 144

    Levine, H., 13

    Levine, P., 13

    Levine, R. L., 87

    Levine, T. R., 144

    Levy, A., 356

    Lewin, K., 31, 363

    Lewis, B. A., 393, 399

    Lewis, C., 383

    Lewis, E., 265

    Lewis, E. J., 396

    Lewis, E. W., 337

    Liberman, N., 132

    Liberzon, I., 151

    Lickel, B., 154, 158

    Liddell, C., 128, 129

    Lieberman, A., 56

    Lieberman, D. A., 290

    Lieberman, J., 341

    Lieberman, M. D., 124, 326

    Liebhart, J. L., 38 (table), 39, 374, 377, 378, 379, 380, 381

    Lim, J. S., 224, 378, 380, 381, 383, 384

    Lim, R., 339

    Lin, W. K., 38 (table), 40, 224, 229

    Lind, E. A., 341, 342

    Lindsay, R. C. L., 339, 342

    Lindsay, S., 60

    Lindsey, L. L. M., 154, 171

    Linn, J. A., 204, 268

    Linz, D., 332, 335

    Lippke, S., 125

    Lippmann, W., 14, 259, 269

    Lipscomb, T. J., 342

    Liska, A. E., 79

    Liso, J., 334

    Liu, Y., 394, 399

    Livingston, S. D., 211

    Loach, J., 127

    Locander, W. B., 107, 112

    Loewenstein, G., 325, 326

    Loftus, E. F., 332, 333, 342

    Lombard, M., 156, 395

    Long, M., 38 (table), 40, 203, 206

    Lorch, E. P., 20–21, 175, 177

    Lord, C. G., 267

    Lorigo, L., 391

    Louis, W. R., 125

    Loveland, J. M., 179

    Lowenstein, B. V., 38 (table), 42

    Lowrey, T. M., 26, 109, 110, 111, 317, 322

    Ludwig, K., 337

    Lumsdaine, A. A., 222, 302

    Lundgren, R. E., 291

    Lundgren, S., 360

    Lunt, P., 58

    Luszczynska, A., 125

    Lutchyn, Y., 132

    Lutz, R. J., 143, 315

    Lymburner, J. A., 336

    Lynch, J. G., 398

    Lynch, M., 343

    Lynn, A. R., 323

    Maccoby, N., 76

    MacCormac, E., 27

    MacGeorge, E. L., 237, 238, 239, 241, 243, 244, 245, 250

    MacGregor, D. G., 161

    Mack, D., 335

    Mackie, D. M., 363, 366

    MacKuen, M., 271

    MacLin, M., 339

    MacLin, O., 339

    Magnussen, S., 337–338

    Maher, L., 129

    Maheswaran, D., 28

    Maibach, E., 116

    Maibach, E. W., 283

    Maio, G. R., 61, 64, 106, 113, 114, 117

    Major, L. H., 155

    Maklan, D., 300

    Mallard, D., 341

    Mallett, K. A., 128

    Malone, P. S., 96, 207

    Maloney, E. K., 305

    Mandell, V., 24, 25

    Mandell, W., 204

    Mann, T., 30, 326

    Mannetti, L., 145

    Manson, S., 336

    Marando, L., 339

    Marathe, S. S., 392, 393, 398

    March, J. G., 85

    Marcus, B. H., 393, 399

    Marcus, G. E., 271

    Margreiter, D. G., 364, 366

    Marsden, P. V., 382

    Marsh, K. L., 111, 114, 115

    Marshall, H. M., 29, 175

    Marshall, J., 388

    Marshall, L. J., 250

    Martell, D., 62

    Martin, B. A. S., 201

    Martin, C. D., 28

    Martin, P. Y., 361

    Martin, R., 307, 361

    Marwell, G., 71

    Mason, A., 223, 226, 227, 228, 230, 231

    Mason, L., 389

    Masters, R. D., 271

    Mathews, H. L., 315

    Matlon, R. J., 343

    Matthews, J., 73

    Mattson, K., 14, 16

    Maxfield, A., 116

    Mayer, M. E., 116, 357, 358, 359

    Mayne, L., 362

    Mazze, K., 244

    Mazzocco, P. J., 211, 212

    McAllister, H. A., 339, 342

    McBride, M., 126

    McCafferty, P., 266

    McCall, C., 398, 399

    McCalley, T., 389

    McCarthy, D., 29, 156

    McCarty, J. A., 322

    McCaslin, M. J., 61, 64

    McCauley, C., 154

    McClintock, C., 104, 107, 109, 114

    McCloskey, A. L., 341

    McClure, J., 393

    McCluskey, M., 38 (table), 42

    McComas, K., 44

    McCombs, M. E., 43, 259, 263, 279

    McCroskey, J. C., 261

    McCullough, G. W., 335

    McCullough, J. D., 245

    McDermott, V. M., 241

    McDonald, E., 335

    McDonald, R., 125

    McEdwards, M., 8

    McEvoy, C., 332

    McGill, A. L., 164

    McGinnies, E., 206

    McGinniss, J., 259, 261

    McGreevy, M. A., 336

    McGreevy, S. E., 98, 99

    McGuire, L., 229

    McGuire, W. J., 22, 25, 28, 37, 48, 49, 76, 77, 94, 187, 188, 220, 221, 222, 223, 225, 226, 227, 228, 230, 231, 232, 233, 266, 280, 296, 301, 302

    McHugo, G., 271

    McKendrick, J., 325

    McKenzie-Mohr, D., 280

    McKeough, K. L., 266

    McKimmie, B. M., 337, 339

    McKinley, W., 342

    McLauglin, T. J., 362

    McLeod, D. M., 38 (table), 42, 43, 374, 380, 381, 383

    McLeod, J. M., 259, 263, 268, 376

    McLuhan, M., 43, 46, 48, 264

    McMahon, E. A., 339

    McMakin, A. H., 291

    McMillan, D. W., 392

    McPhee, R. D., 357

    McQuarrie, E. F., 26, 31

    McSpadden, B., 202

    McTavish, F., 398

    McWethy, A., 340

    Mead, N. L., 325

    Medders, R. B., 391

    Meek, D., 337

    Meijnders, A., 159, 170, 185

    Meissner, C., 338

    Mele, A. R., 326

    Menon, G., 26

    Mercurio, D., 223, 224, 225, 227

    Merz, J., 172

    Messeri, P., 178, 302

    Metts, S., 247

    Metzger, M. J., 391

    Mewborn, C. R., 196

    Meyer, J. R., 243

    Meyers, R. A., 357, 358, 360, 361

    Meyers-Levy, J., 28

    Meyrowitz, J., 46

    Michie, S., 291

    Mick, D. G., 26, 31

    Midden, C. J. H., 389

    Middlestadt, S., 316

    Miene, P. K., 107, 111, 115

    Milam, J. E., 306

    Milkie, M. A., 375

    Mill, J. S., 269

    Millar, K., 155

    Millar, M., 155

    Miller, C., 172, 174, 179, 299

    Miller, C. E., 335

    Miller, C. H., 173, 174, 175, 176, 222, 225, 227, 228, 229, 231, 232, 233, 299

    Miller, D. T., 62

    Miller, G. A., 164, 187, 194

    Miller, G. R., 20, 37, 48, 49, 70, 76, 78, 79, 80, 105, 116, 188, 189, 238, 247, 306, 388

    Miller, K., 29

    Miller, L. C., 397

    Miller, M., 270

    Miller, M. D., 77

    Miller, M. G., 29

    Miller, M. K., 339, 343

    Miller, N., 91

    Miller, R., 362

    Milliman, R. E., 323

    Milne, C. R., 172

    Milne, S., 190, 191

    Milner, H., 17

    Miniard, P. W., 316

    Minow, N. N., 14

    Mio, J. S., 28

    Miron, D., 43

    Mischel, W., 244

    Mochon, D., 392

    Mohapatra, S., 265

    Monahan, J. L., 58, 63

    Mongeau, P. A., 29, 116, 186, 188, 189, 193, 194, 195, 357, 358, 362

    Monin, B., 62

    Montgomery, C. L., 77

    Montgomery, D. A., 340

    Moran, G., 332, 334

    Moran, M. B., 201

    Morgan, M., 43, 44, 204, 210, 279

    Morgan, S. E., 20–21, 177, 203

    Morgan, S. J., 332

    Morin, C., 300

    Morley, D. D., 163

    Moroi, E., 128

    Morrill, J., 226, 228, 231

    Morrison, K., 195

    Morsella, E., 324

    Mortensen, C. R., 65, 128, 132

    Moscovici, S., 359, 360

    Moskalenko, S., 154

    Moskowitz, G. B., 245

    Mosmann, A. L., 340

    Mosso, C., 360

    Movius, L., 203

    Moy, P., 372, 379

    Moyer-Gusé, E., 175, 200, 203, 205, 206, 213

    Mucchi-Faina, A., 360

    Muehling, D. D., 138

    Muellerleile, P. A., 55, 57, 124, 125, 126, 127, 128, 130

    Mugny, G., 307

    Mullin, C. R., 332

    Mumford, M. D., 336

    Mundy, P., 371

    Murdoch, P. J., 358

    Murphy, J. J., 5

    Murphy, S. T., 201, 203, 323

    Murray, J., 397

    Murray, T. C., 129

    Murray-Johnson, L., 291

    Mussweiler, T., 343

    Mutz, D. C., 267, 269, 270

    Myers, D. G., 358

    Myers, S. A., 247

    Nabi, R. L., 29, 49, 154 (table), 159, 160, 162, 170, 175, 184, 195, 205, 206, 207, 213, 231

    Naffrechoux, M., 359

    Nair, V., 393

    Najdovsld, L., 363

    Nan, X., 41, 158

    Narby, D. J., 342

    Nass, C., 388, 389, 391, 394

    Nathanson, A. I., 38 (table), 42

    National Commission on Civic Renewal, 16

    Nauta, M. M., 170

    Nebergall, G., 90

    Nebergall, R. E., 144

    Neilands, T. B., 126

    Nelson, T. E., 263, 383

    Nemeth, C., 360

    Nesbit, M. C., 264

    Neuman, W. R., 271

    Neumann, K., 338

    Neumann, M. M., 396

    Neuschatz, J., 338

    Nevins, A., 12

    Newell, S., 124

    Newton, C. J., 339

    Nichols, D. R., 144

    Nichols, M. H., 7

    Ni Chuinneagain, S., 129

    Niederdeppe, J., 202, 206

    Niedermeier, K. E., 332

    Nietzel, M. T., 334

    Nilsen, T. R., 73

    Nimmo, D., 261, 262

    Nisbet, M. C., 42

    Nisbett, G., 223, 226, 227, 228, 230, 231

    Nitz, M., 224, 225

    Noar, S. M., 289, 290, 399

    Noelle-Neumann, E., 224

    Nolan, J. M., 62, 65

    Norman, P., 126, 129

    Norris, E. L., 229

    North, A. C., 325

    Norton, M. I., 332, 334, 392

    Nosek, B. A., 60

    Nowak, A., 64, 87

    Nwosu, M. E., 397

    Oatley, K., 201, 207, 210

    O'Barr, W. M., 26, 341, 342

    O'Brien, A., 363, 364

    O'Connor, J. A., 336

    O'Donnell, V., 259

    Oeldorf-Hirsch, A., 391

    Oenema, A., 393

    Ogloff, J. R. P., 336

    O'Guinn, T. C., 45

    Oh, J., 391, 394, 395, 398

    O'Keefe, B. J., 239, 243

    O'Keefe, D. J., 22, 23, 24, 25, 26, 28, 29, 30, 31, 99, 141, 143, 155, 238, 239, 242, 244, 246, 248, 260, 285

    Olbrechhts-Tyteca, L., 9

    Olde, B., 201, 208

    O'Leary, J. E., 129

    Olien, C. N., 42

    Oliver, M. B., 49

    Olsen, M. A., 55, 56

    Olson, E. A., 338

    Olson, J. M., 58, 64, 106, 113, 114, 117

    Olson, M. A., 60, 61

    O'Malley, M. S., 362

    O'Mara, J. J., 343

    Orbell, S., 125, 126, 190, 191

    Orfgen, T., 144

    Orina, M. M., 248

    Ortony, A., 27

    Orwin, R., 298, 300

    Osborn, M. M., 27

    Osgood, C. E., 76

    Oskamp, S., 78, 79

    Osterhouse, R. A., 76

    Ostini, R., 172

    Ostrom, T. M., 342

    O'Sullivan, C. S., 265

    O'Sullivan, K., 396

    Otto, A. L., 332

    Ouellette, J. A., 360

    Overby, L., 38 (table), 40

    Overskeid, G., 337–338

    Oxley, Z. M., 263

    Pacanowsky, M., 85

    Packard, V., 314

    Padawer-Singer, A. M., 332

    Padgett, D., 200

    Paek, H., 374, 380, 381, 383

    Page, S. E., 48, 172

    Paisley, W., 278, 291

    Pajares, E., 213

    Pallak, M. S., 169, 174

    Palmer, J. P., 342

    Palmgreen, P., 20–21, 38 (table), 41, 49(n1), 175, 177, 279, 297

    Pan, B., 391

    Pan, Z., 372, 376, 378

    Papageorgis, D., 223, 233

    Park, D., 224 23, 229

    Park, H., 62

    Park, H. S., 144

    Park, K., 158, 160

    Park, R., 337

    Park, S., 375, 379, 380, 381

    Parker, J. C., 289

    Parker, K. A., 222, 224, 226, 227, 228, 229, 230, 231, 232, 233

    Pasha, N. H., 38 (table), 40

    Pashupati, K., 47

    Patchen, M., 107, 109

    Patel, D., 203

    Patel, N., 297, 299, 304, 306, 308

    Patnoe-Woodley, P., 201

    Paulson, S. F., 24

    Payne, B. K., 60

    Payne, C. R., 335

    Payne, E. G., 298

    Payne, J. W., 333

    Pazderka-Robinson, H., 381

    Peck, E., 158, 170, 271

    Pedroza, G., 332

    Peebles, S., 337

    Penaloza, L. J., 225, 226

    Pence, M., 241, 243

    Pendley, C., 238

    Penrod, S. D., 332, 333, 335, 340, 360

    Perelman, C., 9

    Peretz, M. D., 80

    Perez, J. A., 307

    Perkins, D., 341

    Perkins, H. W., 280, 286, 300

    Perloff, R. M., 260, 371, 372, 373, 376, 377

    Perrin, L. T., 334, 335, 344(n2)

    Perrin, P. B., 238

    Pertl, M., 129

    Peters, E., 161

    Pettus, A. B., 337

    Petty, R. E., 20, 28, 56, 58, 59–60, 61, 64, 65, 89, 91, 92, 99, 110, 112, 113, 137, 138, 139, 140, 141, 142, 144, 145, 170, 204, 208, 210, 245, 262, 265, 300, 303, 316, 317, 318, 319, 341, 356, 361, 392, 393, 394

    Pexa, N. A., 55, 56

    Pfau, M., 2, 20, 31, 37, 38 (table), 40, 220, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232

    Phan, K. L., 151

    Phillips, M. L., 184

    Phillips, R. O., 291

    Phua, J., 62

    Picek, J. M., 169, 174

    Pickel, K. L., 340

    Pieper, K. M., 45

    Pierce, J. L., 392

    Pierce, L. B., 399

    Pierro, A., 145

    Pierson, P., 270

    Piesse, A., 298, 300

    Pike, G. E., 341

    Pilkonis, P. A., 317

    Pingree, S., 398

    Pirolli, P., 398

    Pittman, T. S., 100

    Pizarro, J., 29, 156

    Planalp, S., 242, 243

    Plank, T. A., 179

    Platania, J., 343

    Plato, 104

    Platow, M. J., 363, 364

    Plotnick, C. A., 170

    Plummer, D., 336

    Pomery, E. A., 55, 56

    Poole, M. S., 357

    Poran, A., 209

    Porticella, N., 202, 206

    Portolano, M., 11

    Posavac, S. S., 58, 59

    Posey, A. J., 336

    Postman, N., 15

    Potts, K. A., 174, 176

    Poulson, R. L., 333, 337

    Powell, M. C., 58, 63, 64

    Pratkanis, A. R., 323

    Preiss, R. W., 21, 202

    Prelec, D., 326

    Prentice, D. A., 62, 207, 210

    Prentice-Dunn, S., 190, 191, 194

    Prestin, A., 213

    Preston, J., 271

    Price, V., 264

    Priest, S. H., 42

    Priester, J. R., 58, 64, 141

    Prislin, R., 54, 57, 303

    Prochaska, J. O., 163, 192, 195, 196, 280

    Pruitt, D. G., 356

    Pruyn, A. H., 398

    Pryor, A., 343

    Pryor, B., 339

    Psillos, S., 382

    Pumpuang, P., 362

    Putnam, R. D., 15

    Putrevu, S., 38 (table), 39

    Pyszczynski, T. A., 335

    Quick, B. L., 168, 170, 171, 173, 174, 175, 176, 178, 285, 299

    Quinlan, M. R., 175, 178

    Quinn, J. M., 174, 299

    Rachlinski, J. J., 340

    Rack, J. J., 245

    Rackham, H., 5

    Ractham, P., 392

    Rafaeli, S., 394

    Rai, A., 47

    Rains, S. A., 170, 171, 174, 175, 225, 226, 227, 232, 271

    Raitz, A., 333

    Raju, P., 315

    Ramirez, A., Jr., 394

    Rapson, R. L., 366

    Rast, D., 306

    Rath, S., 201, 202, 203

    Rauscher, G., 362

    Ravichandran, T., 47

    Ray, J. W., 9

    Read, J., 337

    Read, S. J., 397

    Real, K., 62, 65

    Rebchook, G. M., 126

    Redding, R. E., 339

    Redlawsk, D. P., 267

    Reeves, B., 20, 269, 388, 394

    Regan, P. C., 247

    Rehkoff, R. A., 379

    Reich, J. W., 169

    Reich, R. D., 156

    Reid, R. F., 11, 12

    Reid, S. A., 372

    Reinard, J. C., 21, 334, 340, 341

    Reinhart, A. M., 29, 175, 202

    Rempel, J. K., 161

    Rennie, C., 184

    Reno, R. R., 61, 62, 63, 128

    Resnicow, K., 116, 393

    Reubsaet, A., 126

    Reynaldo, S., 397

    Reynolds, J. L., 21, 262

    Reynolds, P. D., 384

    Reynolds, R. A., 21, 262, 340

    Rhine, R. J., 140

    Rhodes, N., 56, 58, 59, 63, 64, 65, 303

    Rhodes, R. E., 129

    Rice, R. E., 132, 289, 290, 291

    Richert, M., 201, 202, 203

    Richter, T., 203

    Rick, S., 326

    Ricketts, M., 202

    Ridge, R., 107, 111, 112, 115

    Rilling, J. K., 326

    Rimal, R. N., 62, 65

    Rimer, B., 290

    Rise, J., 129

    Ritt-Olson, A. R., 306

    Rivis, A., 128, 130

    Roa, N., 250

    Roback, H. B., 176

    Robertson, J. L., 169

    Robinson, R. J., 366

    Robles, R., 323

    Robles, T. F., 229

    Rodgers, W. M., 129

    Roesch, R., 336

    Roese, N. J., 58, 64

    Rogers, E., 290, 362

    Rogers, E. M., 43, 47, 213, 280

    Rogers, J., 336

    Rogers, R. W., 185, 186, 187, 189, 190, 191, 194, 196

    Rogus, M., 177

    Rojas, H., 378, 383

    Rokeach, M., 75, 80

    Rold, M., 241, 243

    Roloff, M. E., 70, 247

    Rooney, M., 393

    Rose, G. M., 321

    Roseman, I. J., 151

    Rosen, A. P., 337

    Rosenberg, S. W., 266

    Roskos-Ewoldsen, B., 49(n2)

    Roskos-Ewoldsen, D. R., 49(n2), 55, 56, 57, 58, 59, 63, 64, 65, 195, 229, 230, 243

    Ross, D. F., 336, 337

    Ross, L., 39, 267, 325

    Rossiter, C., 10

    Rothman, A. J., 28, 29, 30, 124, 132

    Rouner, D., 29, 38 (table), 40, 203, 205, 206, 208

    Rovner, I. B., 270

    Rowell, E. Z., 72

    Røysamb, E., 129

    Royzman, E. B., 28

    Rozin, P., 28

    Rubin, A. M., 279

    Rubin, K., 110

    Rucker, D. D., 204

    Ruder, M., 206

    Rüggenberg, S., 395

    Rung, L. M., 339

    Rusanen, M., 42

    Russell, C., 204, 383

    Russell, D. W., 125

    Russell, J. A., 151

    Ruva, C., 332

    Ryan, M. J., 201, 315

    Ryan, M. K., 164

    Ryan, R. M., 392

    Sabido, M., 203, 290

    Sagarin, B. J., 125, 141

    Saks, M. J., 339

    Sales, B. D., 337

    Salmon, C. T., 203, 281, 282, 288, 289, 291, 297, 298

    Salomon, G., 389

    Salovey, P., 28, 29, 30, 156

    Saltiel, J., 76, 89

    Salvador, M., 200

    Salwen, M. B., 372

    Samaddar, S., 47

    Samter, W., 247, 250

    Sanbonmatsu, D. M., 58, 59

    Sandel, M. J., 273

    Sanders, D., 173

    Sanders, R., 80

    Sanders, R. E., 242, 246

    Sanders, T., 26, 30

    Sandler, R. S., 393, 399

    Sandvold, Y., 338

    Sanford, S., 342

    San Giovanni, J. P., 62, 65

    Sanson-Fisher, R. W., 124

    Sanstad, A., 342

    Sar, S., 157

    Sarason, I. G., 238, 246

    Saris, W. E., 382

    Sarnoff, I., 104, 107, 109, 114

    Satorra, A., 382

    Savitsky, J., 339

    Savolainen, N. J., 124

    Sawyer, A., 25

    Sayeed, S., 281, 286, 296, 304

    Sayers, S. E., 87

    Schaalma, H., 126

    Schaffer, S. J., 341

    Schank, R. C., 200, 205

    Scharrer, E., 179

    Scheidel, T. M., 77

    Scherer, K. R., 151, 162

    Scheufele, D. A., 38 (table), 42, 43, 264

    Schkade, D. A., 333

    Schklar, J., 340

    Schlosser, A. E., 398

    Schmader, T., 154, 158

    Schmitt, D. R., 71

    Schmolesky, J. M., 333

    Schneider, T. R., 29, 30, 156

    Schneier, W. L., 317

    Schnell, F., 259, 263

    Schoenbachler, D. D., 306

    Scholz, T. M. L., 9

    Schooler, T. Y., 60

    Schorr, A., 151

    Schramm, H., 396

    Schreier, M., 392, 398

    Schroeder, C. M., 62

    Schubert, T. W., 164

    Schul, Y., 200

    Schuller, R. A., 337, 339

    Schultz, P., 62, 65

    Schumann, D. W., 138, 139, 140, 317

    Schumann, E. L., 340

    Schutz, W. C., 247

    Schwarz, N., 60, 65, 139, 157, 158, 160, 168, 316

    Schwarzer, R., 125

    Schweitzer, N. J., 339

    Scott, A. M., 173, 176

    Scott, R. L., 8

    Sears, D. O., 76, 267, 269, 270

    Seibel, C. A., 173

    Seiberg, M., 383

    Seibold, D. R., 247, 357

    Seibring, M., 62, 65

    Seifert, A. L., 126

    Seilman, U., 210

    Seinfeld, E., 361

    Seltzer, L. F., 170

    Semmler, C., 341

    Semmler, S. M., 223, 226, 227, 228, 230, 231

    Sengupta, J., 322

    Sensenig, J., 168

    Seo, K., 162

    Serota, K. B., 362

    Serrano, M., 284

    Servaty, H. L., 245

    Severance, L. J., 140

    Seyranian, V., 307

    Shaban, J., 168

    Shaffer, D. R., 336

    Shah, D. V., 268

    Shanahan, J., 44, 204, 210

    Shannon, C. E., 88

    Shannon, T., 223, 224, 225, 227

    Shanteau, J., 202

    Shapiro, M. A., 202, 206, 207

    Shavitt, S., 109, 110, 111, 317

    Shaw, A. S., 362

    Shaw, D. L., 43

    Shaw, J. L., 332

    Shaw, M. E., 355

    Sheafer, T., 376, 379

    Sheeran, P., 123, 124, 125, 126, 128, 130, 146, 190, 191

    Sheffield, E D., 302

    Shen, F., 30, 160

    Shen, L., 29, 30, 58, 63, 156, 169, 170, 171, 172, 173, 174, 176, 177, 204, 205, 228, 239, 241, 299, 372, 378

    Sheppard, B. H., 125, 316

    Sheppard, M. A., 299–300

    Sherif, C. W., 90, 144

    Sherif, M., 90, 144, 298, 302, 354

    Sherman, D., 30

    Sheth, J., 315

    Shields, T. G., 269

    Shillington, A., 383

    Shimp, T. A., 57

    Shiota, M. N., 184

    Shiv, B., 324, 325, 326

    Shoemaker, F. F., 43, 47

    Shrum, L. J., 26, 45, 48, 322, 394, 399

    Sia, C. L., 356

    Sicafuse, L. L., 343

    Siebert, F., 332

    Siegel, J. T., 297, 299, 300, 304, 306, 307, 308

    Siegel, M., 178

    Siegelman, L., 270

    Sigal, J., 342

    Sigall, H., 360

    Sigelman, L., 265

    Signorielli, N., 43, 44, 210

    Sikkink, D. E., 24

    Silk, K., 291

    Siltanen, S. A., 26

    Simon, A. F., 269

    Simons, H. W., 71

    Simpson, J., 248

    Sims, J. D., 222, 224, 225, 227, 228, 229, 230, 231, 232, 233

    Sinclair, R. C., 124

    Singer, A., 332

    Singer, R., 332

    Singhal, A., 213, 290

    Sivacek, J., 195

    Skelly, J. J., 363, 366

    Skenderian, J. J., 306

    Skerrett, D., 184

    Skocpol, T., 16

    Skolnick, P., 332

    Skurnik, I., 245

    Slater, M. D., 29, 38 (table), 40, 49(n1), 116, 144, 201, 203, 205, 206, 208, 299

    Slothuus, R., 263

    Slovic, P., 161

    Small, D. A., 159, 160, 325

    Smidts, A., 326

    Smith, D. K., 8

    Smith, E. E., 92, 326

    Smith, J. L., 336

    Smith, J. R., 203, 361

    Smith, M., 334

    Smith, M. B., 58, 104, 105, 106, 107, 108, 109, 113, 117, 238

    Smith, M. J., 186

    Smith, P. K., 323

    Smith, R., 323

    Smith, R. E., 332, 345

    Smith, S., 286

    Smith, S. L., 45

    Smith, S. M., 141

    Smith, S. W., 45, 62, 202, 206, 262

    Smith-McLallen, A., 143

    Sneegas, J. E., 179

    Snyder, L. B., 291

    Snyder, M., 13, 59, 105, 107, 108, 109, 110, 111, 112, 114, 115, 117, 396

    Sokolik, A., 326

    Solomon, D. H., 242, 248, 251

    Sommers, S. R., 332, 334, 338, 341, 345

    Sopory, P., 26, 28

    Sorenson, J., 224, 225

    Soumerai, S. B., 362

    Spanos, N. P., 337

    Sparks, J. R., 26

    Spear, S. F., 62

    Spears, R., 356

    Spencer, S. J., 323

    Spiegel, S., 113, 145

    Spivey, W. A., 107, 112

    Sponberg, H., 24

    Spooren, W., 30

    Sprague, J., 259, 270, 273

    Sprecher, S., 247

    Stacy, A. W., 306

    Stasser, G., 337

    Stasson, M., 125

    St. Cyr, K., 241, 243

    Steadman, H. J., 336

    Steblay, N., 340

    Steenbock, S., 25

    Steiger, J. H., 382

    Stein, S. E., 38 (table), 42

    Steinberg, M., 105, 116

    Stephenson, M. T., 20–21, 38 (table), 41, 49(n1), 168, 170, 171, 173, 174, 175, 176, 177, 280, 286, 287, 297, 299

    Stern, L. A., 26

    Sternthal, B., 317

    Sternthal, F., 189

    Steuer, J., 395

    Stevenson, L. Y., 362

    Steward, B., 60

    Stiff, J. B., 113, 195

    Stires, L. K., 168, 332

    St. Lawrence, J. S., 362

    Stock, M. L., 55, 56

    Stone, J., 146

    Stoner, J. A. F., 355

    Storey, J. D., 266, 371, 373, 374 (figure), 379, 381, 383

    Stotland, E., 107, 109, 114

    Strack, F., 343

    Strahan, E. J., 323

    Strange, J., 201, 210

    Strawn, D., 343

    Strecher, V. J., 393, 399

    Stroebe, W., 29, 188, 190, 192, 193, 194

    Strong, J. W., 334

    Stroud, N. J., 267

    Stuart, A. E., 301, 306

    Studebaker, C. A., 332

    Stukas, A. A., 107, 111, 112, 115

    Sturgis, P., 42

    Stutman, R. K., 341, 342

    Suci, G. J., 76

    Sue, S., 332, 345

    Suggs, D., 336

    Sujan, M., 210

    Sullivan, D. G., 271

    Sun, P., 381

    Sun, Y., 241, 372, 378, 379

    Sundar, S. S., 38 (table), 40, 390, 391, 392, 393, 394, 395, 397, 398, 399

    Sung, Y. J., 203

    Sunstein, C., 269

    Susman, J., 336

    Sussman, S., 306, 381

    Sutton, E. W., 5

    Sutton, S., 129

    Swan, S., 109, 111, 317

    Swanner, J., 338

    Szabo, E. A., 37, 226, 228, 231

    Taber, C., 159

    Tal-Or, N., 209, 373, 376, 377, 378, 381

    Tan, B. C. Y., 356

    Tanford, S. E., 341, 360

    Tanke, E. D., 396

    Tannenbaum, P. H., 76, 229

    Tanner, R. J., 324

    Tao, C., 26, 31

    Taylor, K. P., 343

    Taylor, S. E., 265

    Taylor, S. F., 152

    Tedesco, A., 224, 227, 228

    Telaak, K., 91

    Telesca, C., 110

    Teresi, P. S., 341

    Terrance, C. A., 337

    Terry, D. J., 62, 63, 129, 339

    Terwilliger, R. F., 186

    Teske, R. R., 342

    Teunissen, M., 389

    Teven, J. J., 261

    Tewksbury, D., 264, 372, 379

    Thagard, P., 220, 223

    Thaler, R. H., 325

    Thee-Brenan, M., 267

    Theiss-Morse, E., 273

    Thomas, A., 172

    Thomas, E. A., 333

    Thomas, K., 129

    Thompson, D., 399

    Thompson, E. P., 113, 144, 145

    Thompson, E. R., 239, 241

    Thompson, S. C., 265

    Thompson, W. C., 340

    Thonssen, L., 5

    Thorson, E., 289, 395

    Thorson, K., 394

    Thurstone, L. L., 122

    Tichenor, P. J., 42

    Toffler, B. L., 299

    Tolman, E. C., 306

    Tomczak, T., 201, 203

    Tomlinson, T. M., 341

    Tones, K., 291

    Tones, T., 223, 224, 225, 227

    Tooby, J., 151

    Torgerson, W. S., 100

    Tormala, Z. L., 38, 38 (table), 204, 300, 303, 319, 361

    Torstensson, C., 389

    Toulmin, S., 21

    Towell, N. A., 341

    Towles-Schwen, T., 58

    Toy, D., 96

    Tracy, K., 16

    Trafimow, D., 123, 126, 128, 131, 132

    Trappey, R. J., 58

    Triandis, H. C., 78, 122, 123

    Trope, Y., 132, 316

    Trost, M. R., 184–185

    truth, 178

    Tsfati, Y., 371, 373, 376, 377, 378, 379, 380, 381

    Tubbs, S., 25

    Tucker, R. K., 172

    Tulis, J. K., 11

    Turner, A. R., 128

    Turner, J., 363

    Turner, J. A., 88, 91, 99

    Turner, J. C., 356, 360, 366

    Turner, M., 27, 170, 171, 174, 175

    Turner, M. M., 160, 178

    Turtle, J. W., 338

    Tusing, K. J., 225, 226

    Tutzauer, F., 29, 175

    Tversky, A., 155, 324

    Ulleberg, P., 291

    Unnava, H. R., 210

    Updegraff, J. A., 30

    Vaa, T., 291

    Vail, R. G., 239, 241, 249, 282, 299

    Valente, T. W., 203, 362

    Valentino, N. A., 260

    Valione, R. P., 39

    Vallacher, R. R., 64

    van Baaren, R. B., 323

    Van Bockern, S., 223, 231

    VanBockern, S., 225

    Vande Lune, L. S., 55, 56

    VandenEijnden, R. J. J. M., 301, 306

    van den Putte, B., 123, 128, 130

    van der Maas, H. L. J., 87

    van der Plight, J., 87

    van der Veld, W., 382

    van Dijk, T. A., 207

    van Enschot, R., 143

    van Enschot-van Dijk, R., 143

    Vangelisti, A. L., 248

    van Ittersum, K., 324

    van Mechelen, W., 126

    van Osch, L., 126

    van Quaquebeke, N., 164

    Van Swol, L. M., 358, 361

    Vaughn, S., 14

    Velicer, W., 280

    Vet, R., 202

    Victor, E., 340

    Vidmar, N., 332

    Visser, P. S., 141, 302

    Voas, R., 383

    Vohs, K. D., 325, 326

    Voloudakis, M., 299

    Volrathongchai, K., 398

    von Hippel, W., 137

    Vorderer, P., 396

    Voss-Humke, A. M., 126

    Voudouris, N. J., 363

    Wade, R., 332

    Wager, T. D., 151, 326

    Wagner, L. S., 27

    Wakefield, M. A., 164, 200, 202

    Waldron, V. R., 241, 343

    Walker, K., 163

    Wallace, W., 335

    Wallach, M. A., 356

    Wallack, L., 224, 284, 297, 308

    Wallbrown, F., 173

    Walshe, D. G., 396

    Walster, E., 100, 299

    Walter-Goldberg, B., 343

    Walters, D., 29

    Walzer, A. E., 9

    Wan, H. H., 224, 226, 228, 231

    Wang, J., 397

    Wang, M.-L. T., 98

    Wang, X., 154

    Wang, Y., 174

    Wanke, M., 109, 111, 317

    Wansink, B., 324

    Ward, J., 7

    Warner, T. C., 340

    Warren, A. R., 336, 337

    Warren, W. L., 317

    Warshaw, P. R., 125, 316

    Watson, D., 151

    Watt, S. E., 61, 64, 113

    Watts, J. C., 186

    Weaver, W., 88

    Webb, T. L., 124, 126, 291

    Weber, K. M., 241, 249, 282

    Wechsler, H., 62, 65, 383

    Weddle, D. E., 316

    Wegener, D. T., 20, 58, 64, 110, 113, 117, 137, 141, 142, 145, 208, 245, 262, 265, 317, 341

    Wei, K. K., 356

    Weinraub, M., 168

    Weinstein, N. D., 124, 126, 132

    Weis, D. S., 372, 379

    Weiss, W., 25, 73, 88

    Weissman, J. R., 392

    Weitzman, E. R., 62, 65

    Weld, H. P., 335

    Wellens, A. R., 323

    Wellins, R., 206

    Wells, G. L., 338, 342

    Welsh, A., 337

    Wen, N., 375, 377–378

    Wentzel, D., 201, 203

    Werking, K. J., 247

    Wessel, E., 337–338

    West, D. M., 258

    Westen, D., 262

    Westermann, C. Y. K., 144

    Westmyer, S. A., 247

    Wetherell, M., 356

    Whalen, D., 124

    Whaley, B. B., 27

    Whately, R., 7

    Wheeler, S. C., 145, 210, 325, 392

    White, G. L., 170

    White, K. M., 62, 63

    White, R. W., 58, 104, 105, 106, 107, 108, 109, 113, 117

    Whiteley, J. A., 393, 399

    Whitney, R. E., 270

    Whitt, K., 29

    Whittler, T. E., 306

    Wicker, A. W., 122

    Wicklund, R. A., 168, 170, 171, 172

    Wiederhold, B. K., 396

    Wiemer-Hastings, K., 207, 209

    Wiemer-Hastings, P., 207, 209

    Wigboldus, D. H., 323

    Wigley, S., 224, 227, 229

    Wilcox, W., 332

    Wilder, D. A., 363, 366

    Willett, M. M., 299–300

    Willetts, D., 127

    Williams, C. J., 58, 60, 61

    Williams, D., 260

    Williams, D. M., 393, 399

    Williams, K., 335

    Williams, L. M., 184

    Williams, R., 223, 224, 225, 227

    Wilson, D. T., 315

    Wilson, S. R., 238, 242, 243, 244, 246, 247, 250, 251

    Wilson, T. D., 60

    Wilson, W., 335

    Wimmer, E., 326

    Windt, T. O., Jr., 8

    Winstead, B. A., 242

    Wirth, W., 396

    Wirtz, J., 242, 246

    Wise, K., 394

    Wise, S. L., 172

    Wishart, S. S., 337

    Wissler, R. L., 339

    Wistrich, A. J., 340

    Witte, K., 143, 170, 184, 185, 186, 187, 188, 190, 191, 192, 193, 194, 195, 196, 280, 286, 287, 305

    Wittenberg, E. M., 224, 227, 228, 229, 230, 232

    Wittenbrink, B., 60, 65

    Wlaschin, J., 29, 30

    Woelfel, J., 76, 84, 86, 89, 100, 101

    Wolf, S., 340, 360

    Wolfson, S., 300

    Woller, K. M. P., 179

    Wong, N., 316

    Wood, G. S., 10

    Wood, M. L. M., 220, 226, 227, 229, 230, 232

    Wood, S. M., 343

    Wood, W., 174, 248, 299, 303, 360

    Woods, E., 238

    Woodside, A. G., 58

    Woody, W., 338

    Woolbert, C. H., 72

    Worchel, S., 100, 140, 168

    Worth, L. T., 363, 366

    Wright, D., 333

    Wright, P., 319, 320, 320 (figure), 321

    Wrightsman, L. S., 335, 338, 341

    Wu, R., 174

    Wuensch, K. L., 337

    Xu, J., 372

    Xu, Q., 390, 391, 394, 398

    Yan, C., 30, 160

    Yandell, B., 341

    Yankeelov, P. A., 242

    Yanovitzky, I., 156

    Yardley, L., 291

    Yates, S., 140

    Yee, N., 38 (table), 39, 266, 396, 398

    Yesenosky, J. M., 173

    Yin, S., 229, 230

    Yoo, J. H., 45

    Yorkston, E., 26

    Young, A. M., 174, 176

    Yu, H. J., 59, 63, 64

    Yun, K. A., 154

    Yzer, M. C., 61, 122, 127, 128, 129, 131, 132, 296, 304

    Zaichkowsky, J. L., 393

    Zajonc, R. B., 184, 323

    Zaller, J. R., 266

    Zanbaka, C., 398

    Zanna, M. P., 54, 100, 161, 205, 317, 323, 395

    Zappen, J. P., 8

    Zarefsky, D., 200, 207

    Zeisel, H., 344(n2)

    Zhang, X., 392

    Zickafoose, D. J., 336

    Ziegelmann, J. P., 125

    Zillmann, D., 156, 200, 201, 203, 288

    Zimbardo, P. G., 78, 89, 170

    Zimmerman, J., 16

    Zubric, J., 226, 228, 231

    Zubric, S. J., 38 (table), 40

    Zullo, J., 29, 156

    Zwaan, R. A., 26, 30, 201, 207, 209

    About the Authors

    Eusebio M. Alvaro (PhD, University of Arizona, 2000) is a Research Associate Professor in the School of Behavioral and Organizational Sciences at Claremont Graduate University where he also co-directs the Health Psychology and Prevention Science Institute. His basic research addresses social influence processes with an emphasis on biased message processing, resistance to persuasion, indirect effects of persuasive messages, and mechanisms by which minorities achieve change. His applied research and evaluation activities involve persuasion in the context of health promotion, disease prevention, and medicine with a focus on messages targeting health behavior change (i.e., drug use and organ donation).

    Kyle Andrews (PhD, Michigan State University, 2009) is an Assistant Professor in the Department of Communication at Northern Illinois University, where he teaches courses in persuasion, compliance gaining, and campaigns. His current research focuses on decision making in social dilemma situations, social influence in health and environmental contexts, and information diffusion within social networks.

    Charles Atkin (PhD, University of Wisconsin, 1971) is the Chair of the Department of Communication and University Distinguished Professor at Michigan State University. He has published seven books and many articles and chapters relating to mass media effects and health. He is co-editor of Mass Communication and Public Health and Public Communication Campaigns. Atkin has frequently presented testimony to federal hearings of the U.S. Congress and regulatory agencies. He's served as campaign design consultant or evaluation researcher on numerous public information programs in the health arena, and received the “Outstanding Health Communication Scholar” award from the Health Communication divisions of ICA and NCA.

    Elisabeth Bigsby (PhD, University of Georgia, 2010) is an Assistant Professor in the Department of Communication Studies at Northeastern University in Boston, MA. Her current research focuses on the impact and role of message features and message perceptions in persuasive health communication. Prior to her Northeastern University appointment, she worked as a Research Director for the Center of Excellence in Cancer Communication at the Annenberg School for Communication at the University of Pennsylvania.

    Helena Bilandzic (Dr. Phil., Ludwig-Maximilians-Universität in Munich, 2003; Habilitation degree, University of Erfurt, 2009) is a Professor at the University of Augsburg in Germany, where she teaches media effects, media psychology, and empirical methods. She has also taught at universities in Munich, Erfurt, Ilmenau, Berlin, Hamburg, and Friedrichshafen. Her current research interests include narrative experience and persuasion, cultivation, media use, and methodology.

    Graham Bodie (PhD, Purdue University) invests his scholarly energy as Assistant Professor at The Louisiana State University (LSU) investigating listening and other forms of supportive communication. He has authored over 40 articles and book chapters and continually seeks ways to use research toward the betterment of others. His endeavors have been recognized by formal awards including the International Listening Association Research Award and funded by the Louisiana Board of Regents and LSU's Council on Research.

    Franklin J. Boster (PhD, 1978) is a Professor of Communication at Michigan State University, adjunct professor of Law at Michigan State University, and adjunct professor of Community and Behavioral Health at the University of Iowa. He has published on social influence and group dynamics in communication, psychology, law, health, and business journals. Presently he is studying methods of accelerating the diffusion of health information. He is a recipient of the Golden Anniversary Award (NCA), the Charles H. Woolbert Award (NCA), and the John E. Hunter Meta-Analysis Award (ICA), as well as the Distinguished Faculty Award and the Faculty Impact Award, both from Michigan State University.

    Rick Busselle (PhD Michigan State, 1997) is an Associate Professor in The Murrow College of Communication at Washington State University. His research focuses on the perceived realism of stories and the role of perceived realism in narrative processing, persuasion, and social constructions related to crime, poverty, mental illness, and audience members’ perceptions of victims. He teaches communication theory, quantitative research methods, and courses related to narrative processing, media processes and effects, and stereotypes.

    Deborah A. Cai is a Professor and Chair of Strategic Communication at Temple University (Philadelphia).

    Christopher J. Carpenter (PhD, Michigan State University, 2010) is an Assistant Professor in the Department of Communication at Western Illinois University. He researches cognitive processing theories of persuasion, compliance-gaining techniques, employing opinion leaders in behavior change campaigns, close relationships, and online social networking. He has published in a variety of journals, including Health Communication, Communication Monographs, Communication Research Methods and Measures, Argumentation and Advocacy, Psychology of Women Quarterly, and Personality and Individual Differences. His work appeared on four top paper panels and he was invited to participate in a debate at The University of Oxford concerning online social networking.

    Josh Compton (PhD, University of Oklahoma, 2004) is a Senior Lecturer in Speech in the Institute for Writing and Rhetoric at Dartmouth College. His research explores resistance to persuasion, image repair, and speech pedagogy. He has received the Outstanding Professor Award from the National Speakers Association, the Bob R. Derryberry New Forensics Educator Award, and the L. E. Norton Award for Outstanding Scholarship. His recent work appears in The Colbert/Stewart Effect: Essays on the Real Impacts of Fake News; The Daily Show and Rhetoric: Arguments, Issues and Strategies; and Teaching, Learning, and the Net Generation: Concepts and Tools for Reaching Digital Learners.

    William D. Crano (PhD, Northwestern University) is the Oskamp Professor of Psychology at Claremont Graduate University's School of Behavioral and Organizational Sciences. His research focuses on persuasion and social influence, with emphasis on the use of media to prevent drug misuse in youth. He is a Fellow of the American Psychological Association and the Association for Psychological Science, and was former Chair of the Society for Experimental Social Psychology. His previous books include Principles and Methods of Social Research and Social Psychology (both with Marilynn Brewer), Mass Media and Drug Prevention (with Michael Burgoon, co-editor), and The Rules of Influence.

    James Price Dillard (PhD, Michigan State University, 1983) is a Liberal Arts Research Professor in the Department of Communication Arts at The Pennsylvania State University. His research emphasizes theory and empirical research on the role of emotion in persuasion. He has received the John E. Hunter Award for Meta-Analysis and is a Fellow of the International Communication Association. His previous edited books include Seeking Compliance: The Production of Interpersonal Influence Messages and (with Michael Pfau) the first edition of The Persuasion Handbook.

    David R. Ewoldsen (PhD, Indiana University, 1990) is a Professor at The Ohio State University with a joint appointment in the School of Communication and the Department of Psychology. His primary research interests involve theories of persuasion and attitude change and media psychology. He was the founding co-editor of the journal Media Psychology and founding editor of Communication Methods & Measures. He has co-edited three volumes, including the Handbook of Communication Science, Communication and Social Cognition, and Communication and Emotion.

    Edward L. Fink is a Professor of Communication, Affiliate Professor of Sociology, Affiliate Professor of Psychology, Affiliate Professor of the PhD Program in Second Language Acquisition, and Distinguished Scholar-Teacher at the University of Maryland, College Park.

    J. Michael Hogan (PhD, University of Wisconsin, 1983) is a Liberal Arts Research Professor and Director of the Center for Democratic Deliberation at Penn State. He is the author, co-author, or editor of seven books and more than 50 essays and book chapters on political campaigns and social movements, foreign policy debates, presidential rhetoric, and public opinion. He is a recipient of the NCA Distinguished Scholar Award and a scholarly advisor to the National Constitution Center. He also co-directs Voices of Democracy, an NEH-funded online curriculum resource. Before moving to Penn State, Hogan taught at Indiana University and at the University of Virginia.

    R. Lance Holbert (PhD, University of Wisconsin, 2000) is an Associate Professor in the School of Communication at The Ohio State University. His research interests focus on a mix of political communication, entertainment media, and persuasion. He recently co-edited (with Erik Bucy) The Sourcebook of Political Communication Research and co-authored (with Max McCombs) The News and Public Opinion: Media Effects on Civic Life.

    Hyunjin Kang (MA, Michigan State University) is a PhD candidate in the College of Communications at The Pennsylvania State University. Her research explores psychological effects of new media technologies. She is especially interested in exploring the positive and negative effects of customization in interactive media. Her studies also investigate potential role of new media technologies in persuasion.

    Min Liu is a PhD candidate in Marketing at the University of Texas at San Antonio. Her research interests include judgment and decision making, and cross-cultural research. She focuses on how consumers make decisions in marketing contexts, how their preferences are formed, and how different cultural backgrounds may influence consumers’ perceptions and choices. Prior to her doctoral study, Ms. Liu worked in a marketing research company as well as a university, which inspired her to pursue an academic career in marketing.

    Tina M. Lowrey (PhD, University of Illinois) is a Professor at the University of Texas at San Antonio. Her research interests include the application of psycholinguistic concepts to understanding marketing communications phenomena, children's acquisition of consumption knowledge, and gift-giving and ritual. Her two most recent edited books include Brick and Mortar Shopping in the 21st Century, and Psycholinguistic Phenomena in Marketing Communications.

    Paul A. Mongeau (PhD, Michigan State University, 1988) is a Professor in the Hugh Downs School of Human Communication at Arizona State University in Tempe. His research interests focus on cognitive processing of influence messages as well as communication in the earliest stages of relationships. His most recent work has focused on modern sociosexual norms on college campuses, specifically focusing on diversity within friends with benefits relationships. He is co-author (with James B. Stiff) of the second edition of Persuasive Communication and past editor of Communication Studies and the Journal of Social and Personal Relationships.

    Mark Nespoli is a doctoral student in Marketing at the University of Texas at San Antonio. His current research interests include the impact of time perception on consumer behavior, cross-cultural consumer behavior, and consumer ethics. He earned his MBA and BA (Summa cum Laude) from The University of Arizona.

    Jeeyun Oh (MA, Seoul National University) is a PhD candidate in the College of Communications at The Pennsylvania State University. As part of the Media Effects Research Lab at Penn State, her research focuses on psychological effects of technological affordances unique to Web-based mass communication. Her studies experimentally investigate the effects of interactivity and multimodality in Web interfaces on online users’ cognition, perceptions, and attitudes. Her research interests also include the effect of video game interfaces and human-robot interaction.

    Daniel J. O'Keefe (PhD, University of Illinois at Urbana-Champaign, 1976) is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. His work focuses on research synthesis concerning persuasive message effects. He has received the National Communication Association's Golden Anniversary Monograph Award, the International Communication Association's Best Article Award, and the International Society for the Study of Argumentation's Distinguished Research Award. He is the author of Persuasion: Theory and Research (Sage).

    Richard M. Perloff (PhD, University of Wisconsin-Madison, 1978; Postdoctoral Fellow, The Ohio State University, Social Psychology, Journalism, and Communication, 1979) is a Professor of Communication at Cleveland State University. He is nationally known for his work on the third-person effect and his book on persuasion. He co-edited a book on political information-processing with Sidney Kraus and is the author of Political Communication: Politics, Press, and Public in America and The Dynamics of Persuasion: Communication and Attitudes in the 21st century (4th edition). His work on the third-person effect and political persuasion have appeared in edited volumes, including Media Effects: Advances in Theory and Research (3rd edition), Handbook of Political Marketing, and Handbook of Political Communication (with Bruce Newman, 2nd edition). Perloff received a Distinguished Faculty Research Award from Cleveland State University in 1999 and is a Fellow of the Midwest Association for Public Opinion Research. Combining his political communication work with university-related governing, he served as chair of the Department of Communication and director of the School of Communication at Cleveland State from 2003–2011.

    Brian L. Quick (PhD, Texas A&M University, 2005) is an Associate Professor in the Department of Communication at the University of Illinois at Urbana-Champaign. His work examines the role of cognition and emotion in processing persuasive health ads as well as analyzing media portrayals of health issues to understand how these messages create, change, and reinforce belief structures. His research has published in the American Journal of Transplantation, Communication Research, Health Communication, Human Communication Research; the Journal of Applied Communication Research; the Journal of Broadcasting and Electronic Media; the Journal of Health Communication, and other outlets.

    John C. Reinard (PhD, University of Southern California, 1975) is a Professor and Chair of Communication Studies at California State University, Fullerton. His research has focused on persuasion, communication and the law, communication and stress, and argumentation. The Communication Institute for Online Scholarship has listed him as one of the top 50 scholars in persuasion and in the study of communication and the law. He is the author of Introduction to Communication Research (now in its fourth edition, in addition to an international and Chinese language version), Communication Research Statistics, and Foundations of Argument: Effective Communication for Critical Thinking.

    Nancy Rhodes (PhD, Texas A&M University, 1991) is an Associate Professor of Communication Studies at Indiana University-Purdue University Indianapolis (IUPUI). Her research interests are at the intersection of Communication and Psychology; she is particularly interested the study of persuasion and social influence in the context of health-risk behaviors such as cigarette smoking, underage drinking, and teen risky driving. She also has research interests in gender roles as they relate to healthy and unhealthy behavior.

    Charles T. Salmon (PhD, University of Minnesota, 1985) is a Professor and Director of Graduate Research Programmes in the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore. His current research focuses on communication and public will, unintended effects of communication campaigns, and health and environmental communication. He has been a Rockefeller Foundation Scholar in Bellagio, Italy, a Fulbright Scholar at Tel Aviv University, Israel, and a Visiting Scientist at the U.S. Centers for Disease Control and Prevention.

    Kiwon Seo is a PhD candidate in the Department of Communication Arts and Sciences at The Pennsylvania State University. His research interests include effects of visual image, emotion, and message framing on persuasion.

    Lijiang Shen (PhD, University of Wisconsin-Madison, 2005) is an Associate Professor in the Department of Communication Studies at the University of Georgia. His primary area of research considers the impact of message features and audience characteristics in persuasive health communication, cognition, and affect in message processing and the process of persuasion/resistance to persuasion; and quantitative research methods in communication.

    L. J. Shrum (PhD, University of Illinois) is a Professor and Chair of Marketing at the University of Texas at San Antonio. His research applies social cognition concepts to understand the determinants of consumer judgments. He has written extensively on the psychological processes underlying the effects of media on judgments. His most recent research is on the multiple roles of the self in consumer judgment, particularly with respect to self-threat and its influence on conspicuous consumption and materialism. His most recent edited book is the second edition of The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion.

    Jason T. Siegel (PhD, University of Arizona, 2004) is a Research Associate Professor of Psychology at Claremont Graduate University's School of Behavioral and Organizational Sciences. His research typically involves the application of social psychological theories to the health domain. Organ donation and substance abuse have been a central focus of Dr. Siegel's research. Most recently, Jason has been exploring means of persuading people with depression.

    Akshaya Sreenivasan is a PhD candidate in the College of Communications at The Pennsylvania State University. Her research interests include the psychological aspects of communications technology and the use of information and communication technologies for development (ICT4D). She is currently working on a project that investigates the impact of augmented reality in health communications campaigns. Additionally, she is also part of the technology for development forum at Penn State University.

    Ye Sun (PhD, University of Madison-Wisconsin, 2008) is an Assistant Professor in the Department of Communication at the University of Utah. Her research focuses on individuals’ perceptions of media messages and the indirect effects of persuasion. Her research on the third-person effect has appeared in the Journal of Communication and Communication Research. She is a recipient of the John E. Hunter Award for Meta-Analysis.

    S. Shyam Sundar (PhD, Stanford) is a Distinguished Professor and founding Director of the Media Effects Research Laboratory at Penn State University. He also holds a visiting appointment as World Class University (WCU) Professor of Interaction Science at Sungkyunkwan University in Seoul, Korea. His research investigates social and psychological effects of technological elements unique to online communication, ranging from web sites to social media. Sundar has been identified as the most published author of Internet-related research in the field during the medium's first decade. He was elected chair of the Communication and Technology division and Vice-President of the International Communication Association, 2008–2010.

    John M. Tchernev (BS, Northwestern University, 2001) is a doctoral student in the School of Communication at The Ohio State University who formerly worked as a professional television writer. His research involves persuasion in media entertainment contexts, with particular focus given to narrative influence and political satire. Some of his recent peer-reviewed works have appeared in Journal of Communication and Mass Communication and Society.

    Marco Yzer (PhD, University of Groningen, 1999) is an Associate Professor in the School of Journalism and Mass Communication at the University of Minnesota, and adjunct Associate Professor in the University of Minnesota's School of Public Health. His research focuses on motivational processes that explain how mass-mediated and interpersonal communication facilitate or inhibit health behavior. His work has appeared in communication, psychology, and public health journals, and has been supported by the National Institutes of Health.


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