• Summary
  • Contents
  • Subject index

In this important new Handbook, the editors have gathered together a range of leading contributors to introduce the theory and practice of multilevel modeling.

The Handbook establishes the connections in multilevel modeling, bringing together leading experts from around the world to provide a roadmap for applied researchers linking theory and practice, as well as a unique arsenal of state-of-the-art tools. It forges vital connections that cross traditional disciplinary divides and introduces best practice in the field.

Part I establishes the framework for estimation and inference, including chapters dedicated to notation, model selection, fixed and random effects, and causal inference; Part II develops variations and extensions, such as nonlinear, semiparametric and latent class models; Part III includes discussion of missing data and robust methods, assessment of fit and ...

Market Research and Preference Data
Market research and preference data
AdamSaganCracow University of Economics, Poland
32.1 Introduction

In contemporary marketing, research perspectives take a more holistic view on customer research, where one underlines interdependencies among market partners, focusing on value co-creation rather than value delivery and interactive processes in relationships that create dyadic and network structures in particular situations. According to this view, customers act in a highly institutionalized context, as they are nested in various market settings and clustered in social structures. Therefore, marketing variables have to reveal the contextual and relational nature of interactions and exchanges between business partners. They may describe the states and processes of contact episodes like frequencies of interactions, the strength of relationship and relational bonds, the asymmetry of information and market ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles