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Identity: Culture and Technology
Identity: Culture and technology

What kind of culture incites people to think about each other in terms of identities? This is the question I explore in this chapter. What interests me is why the topic of identity, formerly a focus for academic research, is bursting the banks of theory and burgeoning into daily conversation and chitchat? Transgressing the mainstays of class, gender, age and ethnicity, identity mushrooms into a myriad of everyday matters such as taste, desire, or lifestyle on one hand, and issues of opportunity, success, and expertise on the other. Specifically, I am asking what is it about Euro-American culture that is making people discriminate so finely between different identities; and, moreover, has us doing this from moment to moment?

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