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You are unlikely to see the future if you're standing in the mainstream.
Path breaking is a lot more rewarding than benchmarking
We live in turbulent times. Many organizations currently operate, either by choice or chance, in a maelstrom of fickle customers, shifting markets, rapid-fire technological change, and obsolescing business models. Traditional notions of strategizing, organizing, and resource management, including human resource management, that have served so well for so long are increasingly being challenged. Accordingly, some firms that compete in dynamic market places characterized by turmoil and frequent upheavals are on the lookout for new and more appropriate ways of doing business (e.g., Hamel and Valikangas, ...