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Angharad Valdivia & Sarah Projansky

In: The SAGE Handbook of Gender and Communication

Chapter 15: Feminism and/in Mass Media

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Feminism and/in Mass Media
Feminism and/in mass media

Feminist media scholarship is a rich and diverse body of work that has been discussed and organized in a variety of ways by previous scholars (e.g., Baehr & Gray, 1996; Carter & Steiner, 2004; Farrell, 1995; Florence & Reynolds, 1995; Gallagher, 1981, 2001, 2003; Johnson, 1995; Rakow & Wackwitz, 2004; Ross & Byerly, 2004; Tuchman, Daniels, & Benét, 1978; Valdivia, 1995; Van Zoonen, 1994); indeed, Van Zoonen (1994) characterizes this scholarship as having “enormous heterogeneity” (p. 2).

Our perspective in this chapter reflects the following three assumptions. First, as with all types of feminist studies, feminist media scholarship draws upon a broad range of diverse and sometimes contradicting methodological and theoretical paradigms, from the ...

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