- Subject index
Written by a team of veteran scholars and emerging talents, The SAGE Handbook of Film Studies maps the international traditions of the field, drawing out regional differences in the way that intellectual reflection on cinema and film has been transformed into a field of systematic inquiry. It reflects on the field's conceptual infrastructure, the dominant paradigms and debates, and evaluates their continuing salience. Finally, it looks optimistically to the future of film, the institution of cinema, and the discipline of Film Studies at a time when the very existence of film is being called into question by new technological, industrial, and aesthetic developments.
Chapter 19: The Hollywood Industry Paradigm
The Hollywood Industry Paradigm
While there are countless ways of interrogating Hollywood, the industry's intrinsically commercial nature is necessarily at the heart of most of them, if only as something to elide or evade. The traditional critical approaches to Hollywood – studies of authorship, genre or ideology – have all provided systems of ordering, categorizing and analyzing movies as textual artefacts in ways that avoid or ignore the blunt commercial purpose of their production, distribution and exhibition. Constructing their critical practice from the methods and rationale of literary criticism, these approaches have tended to render Hollywood aesthetically respectable by ignoring or consciously discounting its commercial intent. Yet it is precisely Hollywood's enduring status as the world's most popular and financially successful cinema ...