- Subject index
Written by a team of veteran scholars and emerging talents, The SAGE Handbook of Film Studies maps the international traditions of the field, drawing out regional differences in the way that intellectual reflection on cinema and film has been transformed into a field of systematic inquiry. It reflects on the field's conceptual infrastructure, the dominant paradigms and debates, and evaluates their continuing salience. Finally, it looks optimistically to the future of film, the institution of cinema, and the discipline of Film Studies at a time when the very existence of film is being called into question by new technological, industrial, and aesthetic developments.
Chapter 14: Mass Media, Anthropology and Ethnography
Mass Media, Anthropology and Ethnography
In 1993, in a comprehensive review essay, Debra Spitulnik invoked the insights of Stuart Hall and other sociologically-grounded media scholars to call for more engagement by anthropologists with ‘mass media as vehicles of culture, as modes of imagining and imaging communities’ (1993: 295).1 Years later, a fertile domain of study – the anthropology of media – has emerged along with a general reconceptualization of anthropology that addresses our changing relationship with informants as our cultural worlds grow ever closer (Marcus, 1996). The social domains we need in order to track to understand contemporary lives are increasingly shaped by processes of late capitalism, requiring multi-sited research strategies (Gupta and Ferguson, 1997; Hannerz, 1996). Anthropologists studying media – ...