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Chapter 9: Traditional Theses and Multimodal Communication
… four momentous changes are taking place simultaneously: social, economic, communicational and technological change. The combined effects of these are so profound that it is justifiable to speak of a revolution in the landscape of communication. (Kress, 2003, p. 9)
The changes described by Kress above are now commonly regarded as having brought about a communication ‘revolution’ in ‘Western’ societies away from the predominantly written into multimodal practices (Kress, 2005). This is the combined use of a range of resources such as image, writing, music, gesture and speech known as modes. Although multimodality has always existed, contemporary multimodality utilizes a vast array of digital technologies, which seem to emphasize the lacking of a monomodal written thesis challenging ...