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Notes on the Society of the Brand
Notes on the society of the brand
ShilohKrupar and StefanAl

In the forty years since Guy Debord published Society of the Spectacle, many of his key assertions have been fully realized. However, the underlying conditions that led to the triumph of the spectacle have undergone dramatic changes (Harvey 1989a; Pinder 2000; Giroux 2006). In addition to innovations in digital technology which have vastly transformed the production and reception of spectacle, the Keynesian model of technocratic state power attacked by Debord has been significantly modified, if not replaced by the global diffusion of corporate spectacle and branding in the neo-liberal context, along with the rise of the security state, redefinitions of national sovereignty, and the all-pervasive environmental threat of ‘risk society’ ...

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