Summary
Contents
Subject index
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation.
Advertising Regulation
Advertising Regulation
Near the end of this past century, the Catholic Church's study of advertising and its role in society concluded:
“There is nothing intrinsically good or intrinsically evil about advertising. It is a tool, an instrument: it can be used well, and it can be used badly. If it can have, and sometimes does have, beneficial results such as those just described, it also can, and often does, have a negative, harmful impact on individuals and society.”
Shortly thereafter, the Court of Appeals for the District of Columbia Circuit affirmed the Federal Trade Commission's (FTC) order for corrective advertising, to cure lingering effects of harmful advertisements. The FTC ordered the maker of Doan's Pills to include a disclosure in ...
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