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Javad S. Fadardi, W. Miles Cox & Eric Klinger

In: Handbook of Implicit Cognition and Addiction

Chapter 9: Individualized versus General Measures of Addiction-Related Implicit Cognitions

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Individualized versus General Measures of Addiction-Related Implicit Cognitions
Individualized versus general measures of addiction-related implicit cognitions

Abstract: The chapter considers the use of individualized versus generalized stimuli to assess implicit cognitive processes in addictive behaviors. Most studies have used generalized stimuli that were not specifically selected for each participant. A major advantage of doing so is that compiling the stimuli is straightforward. A uniform set of addiction-related stimuli, however, might not apply to all participants, who vary in their addiction-related habits and preferences. A limited number of studies have used individualized stimuli, which were selected to represent each participant's current concerns. The individualized approach offers promise for better understanding people's individual motives for using addictive substances. It also has therapeutic implications for helping problematic users to ...

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