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Katrijn Houben, Reinout W. Wiers & Anne Roefs

In: Handbook of Implicit Cognition and Addiction

Chapter 7: Reaction Time Measures of Substance-Related Associations

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Reaction Time Measures of Substance-Related Associations
Reaction time measures of substance-related associations

Abstract: This chapter provides an overview of indirect RT measures of implicit associations, including the IAT, the EAST, and priming paradigms. Each indirect measure is described on a conceptual level and is illustrated with recent findings from addiction research. For each measure, a critical evaluation of its strengths and weaknesses is given including a discussion of its psychometric properties, the relativity of measured associations, its suitability for assessing ambivalence, and alternative accounts of effects by nonassociative processes. Recent modifications, such as the Single Target IAT, the GNAT, the Modified EAST and the Single Valence EAST that have been developed in response to some of the limitations of the measures described here are also discussed.

Introduction

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