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Roland Deutsch & Fritz Strack

In: Handbook of Implicit Cognition and Addiction

Chapter 4: Reflective and Impulsive Determinants of Addictive Behavior

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Reflective and Impulsive Determinants of Addictive Behavior
Reflective and impulsive determinants of addictive behavior

Abstract: The way people judge and interact with their social environment does not only reflect what they believe or want. Cumulating evidence demonstrates that evaluative and stereotypic associations can shape social judgments and behavior in an automatic fashion that is sometimes opposed to a person's goals and beliefs. In the present chapter, we describe a comprehensive theory that explains social cognition and behavior as the joint function of a rule-based reflective system and an association-based impulsive system. In a second step, we apply our Reflective-Impulsive Model to selected phenomena in the realm of addictive cognition and behavior. We conclude that addictive behavior may in part be facilitated by the same mechanisms that ...

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