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Children as Consumers
Children as consumers
RagnhildBrusdal
IvarFrønes
Children as Consumers

Although the majority of children on the planet do not live under conditions of affluence and consumerism, new groups of children are continuously entering this world of ‘little emperors'. Discussions of children as consumers illustrate that consumption is a pivotal part of socialization in modern societies. Consumer culture is different from earlier cultures primarily in terms of the scale and content of consumption, penetrating everyday life and culture as illustrated by the concept of shopping. Children's consumption is based on families' economic ability; children's consumption is a display of the economic and moral economy of the family as well as the fads and values of child cultures and the dynamics of the market. The divergent moorings of the ...

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