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Shirley Leitch & David Neilson

In: Handbook of Public Relations

Chapter 9: Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice

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Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice
Bringing publics into public relations: New theoretical frameworks for practice
ShirleyLeitch
DavidNeilson

The needs of the public relations profession have, to a large extent, driven the development of public relations as an academic discipline. Academics do no service ...

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