• Summary
  • Contents
  • Subject index

This is the first major review of interactive technologies and their cultural and social context. This is more than a welcome addition to one's library; it is the authoritative overview of international research perspectives on interactive media technologies by leading scholars around the world” – Ellen Wartella, University of Texas at Austin “The Handbook of New Media is a landmark for the study of information and communication technologies within the field of communication. Its international team of editors and authors has brought together insights gained from over two decades of scholarly research. This indispensable reference demonstrates an increased maturity and stature for “new media” research within the field” – William H Dutton, University of Southern California “A truly comprehensive and authoritative volume. This Handbook will ...

The Real Digital Divide: Citizens versus Consumers
The real digital divide: Citizens versus consumers
Oscar H. Gandy

The study of new media can be approached from a variety of perspectives. One useful approach frames the new media from within a set of distinct perspectives on the users or audiences for these media. Webster and Phalen (1997) describe three prominent constructions that dominate much contemporary writing about audiences. We are familiar with the somewhat critical notion of the audience as a commodity. This perspective suggests that audiences are ‘produced’ by the media system for sale to advertisers or sponsors of persuasive appeals. A somewhat different construction recognizes that audiences may be consumers of the information and entertainment that media provide. The third perspective, which constructs audiences as ...

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