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Sally J. McMillan

In: Handbook of New Media: Social Shaping and Consequences of ICTs

Chapter 10: Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, and Systems

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Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, and Systems
Exploring models of interactivity from multiple research traditions: Users, documents, and systems
Sally J. McMillan

Interactivity. We ‘know it when we see it’, but what is it? When asked to define the term, many individuals – even scholars of new media – may feel stumped. Rafaeli noted some of the common conceptions about interactivity in the mid 1980s:

Interactivity is generally assumed to be a natural attribute of face-to-face conversation, but it has been proposed to occur in mediated communication settings as well. For example, interactivity is also one of the defining characteristics of two-way cable systems, electronic text systems, and some programming work as in interactive video games. Interactivity is present in the operation ...

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