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Place Promotion

  • By: Darren Purcell
  • In: Encyclopedia of Geography
  • Edited by: Barney Warf
  • Subject:General Geography, Earth & Environmental Science

Place promotion is the development of advertisements for the purpose of attracting investment, tourism, and economic growth. These efforts can take on many forms and today are practiced by multiple actors, including but not limited to governments, chambers of commerce, tourism and convention bureaus, and economic development corporations and agencies. Examples of place promotion are found in most media today and reflect the specific goals of the groups advertising a place.

Historical Context

Efforts to promote places as tourism destinations and attract investment capital have been undertaken since the 1840s. Early place promotion efforts were begun by private firms seeking to develop the frontier regions. In particular, U.S. railroad companies were given government land grants to exploit. Encouraging settlers to homestead in order to create demand for ...

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