Visual World Eye-Tracking Paradigm

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  • Visual world eye-tracking paradigm (VWP) is an online experimental method to study spoken language processing that records participants' eye movements in the natural environment of comprehending and producing speech. It was first used to investigate the relationship between eye fixations and the meaning of simultaneously heard language by Roger Brown in 1974. This method did not catch on in adult psycholinguistics until 20 years later, when Michael Tanenhaus and colleagues published in Science the first VWP study of how English-speaking adults resolve temporary syntactic ambiguities of the type Put the apple on the towel in the box (where listeners may temporarily interpret on the towel as the apple's destination, as opposed to indicating which apple is to be selected, i.e., the one on the towel). ...

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