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Creativity in Groups

  • By: Abran J. Salazar
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Creativity in groups is an emergent process that results in novel and relevant ideas, responses, processes, or products. This definition of creativity weds process and outcome—which will be addressed later in this entry. Although creativity in groups has a long history of being ...

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