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Co-Orientation Theory

  • By: James Taylor
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

The original source of co-orientation theory is an article written by Theodore M. Newcomb, published in the Psychological Review in 1953, under the title “An Approach to the Study of Communicative Acts.” Newcomb outlined his framework of analysis in this ...

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