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Communication Goal Theories

  • By: Jennifer A. Samp
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

A goal is some desired end or state of affairs that an individual desires to attain or maintain. Desires become interaction goals when communication and coordination with another are required for goal achievement. The majority of our communication with ...

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