• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Activation Theory of Information Exposure

  • By: Lewis Donohew
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

The activation theory of information exposure, developed by Lewis Donohew and Philip Palmgreen, explains individual differences in attention and continued exposure to mass and interpersonal messages. The theory treats messages as sources of stimulation and holds that their success or ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles