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Cognitive Theories

  • By: John O. Greene
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

The term cognition simply refers to mental activities. Thus, in everyday conversation, when people make reference to paying attention, planning, forgetting, guessing, daydreaming, and so on, they are invoking cognitive concepts. ...

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