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Cognitive Dissonance Theory

  • By: Eddie Harmon-Jones
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Cognitive dissonance theory is concerned with how perception and cognition influence and are influenced by motivation and emotion. Hundreds of experiments have tested dissonance processes. For the most part, these experiments have explored the ways that the ...

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