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Visual Communication Theories

  • By: Charles A. Hill
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

In the 21st century, visual modes of communication will become more dominant and more important to cultural functioning than verbal modes. Indeed, many developments in visual technology throughout the 20th century have laid the groundwork for this revolution. Visual media are ...

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